Re:store Familiarizes Consumers with Online Brands in a Tangible Setting
Laura McQuarrie — August 10, 2019 — Business
References: instagram & businesswire
Re:store is a San Francisco-based retail space and collaboration hub that bills itself as a place for consumers to "discover online brands IRL." While the convenience of online shopping is undoubted, the fact still remains that many consumers prefer in-store experiences where they can get to know products in person with their own senses. As such, Re:store is setting itself apart as a destination to units consumers with Instagram-famous products in an inspiring, community-based space.
The newly opened Re:store is currently working with a curated list of direct-to-consumer brands, including wellness brand Dirty Lemon, Thinx, Boy Smells and Andy Spade’s Sleepy Jones. Within the tangible space, each start-up has its own area within Re:store's next-gen "scroll-to-stroll" experience.
The newly opened Re:store is currently working with a curated list of direct-to-consumer brands, including wellness brand Dirty Lemon, Thinx, Boy Smells and Andy Spade’s Sleepy Jones. Within the tangible space, each start-up has its own area within Re:store's next-gen "scroll-to-stroll" experience.
Trend Themes
1. Direct-to-consumer Retail - The rise of direct-to-consumer brands has created a demand for physical retail spaces that allow consumers to engage with products in person, presenting opportunities for innovative D2C retail concepts like Re:store.
2. Offline Retail Experience - As consumers continue to crave in-person interactions and experiential shopping, there is a growing trend of bridging the gap between online and offline retail through curated spaces like Re:store.
3. Community-centric Retail - Re:store's focus on community and collaboration taps into the trend of fostering connections with brands and like-minded individuals, creating opportunities for brands to build loyal communities through physical retail spaces.
Industry Implications
1. E-commerce - The rise of D2C brands and the desire for online-to-offline retail experiences present opportunities for e-commerce businesses to explore physical retail spaces like Re:store to enhance customer engagement and brand loyalty.
2. Startup Incubators - Re:store's collaborative hub model provides an innovative platform for startup brands to gain exposure and connect with consumers, offering potential disruptive innovation opportunities within the startup incubator industry.
3. Wellness and Lifestyle Brands - Re:store's inclusion of wellness brand Dirty Lemon and others highlights the potential for disruption within the wellness and lifestyle industry, as brands can leverage physical spaces to create immersive experiences and build stronger connections with consumers.
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