This Restaurant Branding Design Blends Healthy Food & Activity
Laura McQuarrie — December 5, 2014 — Lifestyle
References: behance.net & behance.net
This concept restaurant branding design by Kelsey Malsom imagines King Carrot, a haven for vegans and vegetarians to "Treat your body like royalty." Noticing a lack of fast food establishments that serve exclusively vegetarian-friendly food, Malsom imagines a brand where someone with a specialty diet could walk in and pick anything off of the menu to eat.
Since health and physical activity go so well together, this is a huge part of what makes up King Carrot's identity, which can be seen on the wrapping for grab-and-go boxes, drinks and wrappers. To make sure that vegetarians know exactly what they're eating, labels for items like burgers and salads from King Carrot include a simple ingredient list that spells out all of the contents, ensuring that each meal is healthy and absolutely stress-free.
Since health and physical activity go so well together, this is a huge part of what makes up King Carrot's identity, which can be seen on the wrapping for grab-and-go boxes, drinks and wrappers. To make sure that vegetarians know exactly what they're eating, labels for items like burgers and salads from King Carrot include a simple ingredient list that spells out all of the contents, ensuring that each meal is healthy and absolutely stress-free.
Trend Themes
1. Healthy Fast Food - The concept of fast food is being reimagined to incorporate healthier ingredients and options providing an opportunity for businesses to cater to those seeking healthy and quick food options.
2. Activity-driven Branding - Incorporating physical activity into a brand's identity creates a unique selling point and an opportunity for businesses to differentiate themselves from competitors while promoting a healthy lifestyle.
3. Transparent Ingredient Labeling - Providing clear ingredient lists on food packaging allows consumers to make informed choices and fosters trust in the brand.
Industry Implications
1. Fast Food Restaurant - Incorporating vegetarian and vegan options in fast food restaurants creates an opportunity for businesses to cater to the growing plant-based consumer market.
2. Packaging Design - Designing packaging that incorporates physical activity and transparent ingredient labeling can create a unique selling point and increase brand value.
3. Healthy Food Retail - The rising demand for healthy eating options creates opportunities for businesses to open specialty health food retail stores that cater to specific consumer needs such as vegetarianism.
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