Levi's Partners with Come Tees to Deliver All-New DIY Apparel
Niko Pajkovic — April 2, 2022 — Fashion
Iconic American denim brand Levi's has partnered with artisan fashion label Come Tees to expand its already launched Spring/Summer 2022 collection. The new partnership will see the two brands collaborating to deliver new punk-inspired apparel consisting of patchwork jeans and graphic t-shirts.
For the collab, Come Tees went to work customizing Levi's classic 501 Jeans, creating an all-new style offered in Washed Black or True Blue colorways, both of which feature patchwork stitched into the legs. Meanwhile, the exclusive new t-shirts comes with a white base and feature phrases such as 'Whole Universe,' 'Angel Vision,' 'Most Power Full,' and 'Beautiful Dreamer.'
“In punk, there’s a tradition of wearing patches on your clothes, but I wasn’t really down with the patches for those bands. So I always made my own patches of things that I was really into," said Come Tees founder Sonya Sombreuil referencing the DIY nature of the new collaboration.
Image Credit: Levi's
For the collab, Come Tees went to work customizing Levi's classic 501 Jeans, creating an all-new style offered in Washed Black or True Blue colorways, both of which feature patchwork stitched into the legs. Meanwhile, the exclusive new t-shirts comes with a white base and feature phrases such as 'Whole Universe,' 'Angel Vision,' 'Most Power Full,' and 'Beautiful Dreamer.'
“In punk, there’s a tradition of wearing patches on your clothes, but I wasn’t really down with the patches for those bands. So I always made my own patches of things that I was really into," said Come Tees founder Sonya Sombreuil referencing the DIY nature of the new collaboration.
Image Credit: Levi's
Trend Themes
1. Patchwork Fashion - Designers can incorporate patchwork elements into their clothing lines, collaborating with bold and innovative artisans to create unique and creative looks.
2. DIY Fashion - More fashion brands can explore collaborations with artists and artisans that offer consumers the opportunity to personalize and customize their clothes in unique ways.
3. Punk-inspired Apparel - Fashion designers can focus on creating clothing that pays homage to punk culture while bringing it into the modern era with fresh and contemporary design elements.
Industry Implications
1. Fashion - Fashion brands can collaborate with artisans to create unique and personalized clothing collections using unconventional designs and innovative upcycling techniques.
2. Art - Artists and artisans can collaborate with fashion designers to incorporate their bold and innovative designs into clothing collections, creating unique and one-of-a-kind looks inspired by art.
3. Retail - Clothing retailers can appeal to consumers by offering personalized and customizable clothing options through collaborations with artists and artisans who bring their bold and unique designs to the retail market.
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