The Reframed Bike Has To Be Assembled By its User
Rahul Kalvapalle — April 16, 2015 — Lifestyle
References: kickstarter & gizmag
The Reframed is a bike, developed by a group of Dutch designers, that is looking to fill a very specific niche. It's a single-speed bike with a frame crafted out of separate pices of aluminum that the user must put together themselves.
Because the bike's frame isn't welded together, production costs are lower than normal, translating to a reduced expense for the rider. Riders can bolt together the different pieces once they receive the bike kit, which the entire process taking only about an hour.
The fact that the Reframed bike is sold as a kit makes for more compact shipping packages, again translating to reduced expense for the rider. All sales are conducted online, saving on the cost of maintaining brick-and-mortar stores.
Because the bike's frame isn't welded together, production costs are lower than normal, translating to a reduced expense for the rider. Riders can bolt together the different pieces once they receive the bike kit, which the entire process taking only about an hour.
The fact that the Reframed bike is sold as a kit makes for more compact shipping packages, again translating to reduced expense for the rider. All sales are conducted online, saving on the cost of maintaining brick-and-mortar stores.
Trend Themes
1. Assemble-your-own Products - There is a trend towards self-assembled products that save on production costs and provide a unique customer experience.
2. Direct-to-consumer Sales - Direct-to-consumer sales are a growing trend for companies to save on the cost of maintaining brick-and-mortar stores.
3. Minimalist Design - Minimalist design is a design trend that is becoming increasingly popular for its simplicity and reduced production costs.
Industry Implications
1. Bicycle Manufacturing - The bicycle manufacturing industry can benefit from producing self-assembled bikes that save on production and shipping costs.
2. E-commerce - The e-commerce industry can benefit from the trend towards direct-to-consumer sales, providing a more efficient and cost-effective way to distribute products.
3. Furniture Manufacturing - The furniture manufacturing industry can benefit from producing self-assembled furniture, reducing production and shipping costs and providing a unique customer experience.
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