Reese’s Super King Includes Six Servings to Share
Michael Hemsworth — November 2, 2021 — Marketing
References: hypebeast
The Reese’s Super King has been unveiled by the brand as a footlong candy bar that is perfect for satisfying big chocolate cravings, while also being great to share. The candy bar comes with six peanut butter and chocolate cups to share, and comes packaged in a 13-inch package that is sure to catch eyes when on store shelves. The bar comes as a big increase to the amount of product that consumers can enjoy and is positioned as the brand's largest serving size yet.
The Reese’s Super King is set to launch into grocery stores nationwide in the near future and speaks to an increased demand for sharing-friendly candy products as consumers seek to enjoy their favorite treats with family or friends.
Image Credit: Reese’s
The Reese’s Super King is set to launch into grocery stores nationwide in the near future and speaks to an increased demand for sharing-friendly candy products as consumers seek to enjoy their favorite treats with family or friends.
Image Credit: Reese’s
Trend Themes
1. Sharing-friendly Candy - Sharing-friendly candy is a growing trend as consumers seek to enjoy their favorite treats with friends and family.
2. Increased Product Sizes - Increased product sizes, like the footlong Reese's Super King, are becoming more popular as consumers seek out larger portions and increased value.
3. Eye-catching Packaging - Eye-catching packaging, like the 13-inch package for the Reese's Super King, is becoming more important for candy brands looking to stand out on store shelves.
Industry Implications
1. Candy Industry - Candy brands can capitalize on the trend towards sharing-friendly products by creating candies that are easy to share, with larger or multiple servings per package.
2. Retail Industry - Retailers can benefit from the trend towards increased product sizes by offering a variety of portion sizes to meet the needs of different customers.
3. Packaging Industry - Packaging companies can take advantage of the trend towards eye-catching packaging by designing unique and attractive packaging for candy and other products.
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