This Gritty Marvel Series Reintroduces Red Wolf as Its Hero
Charlotte Joyce Kidd — September 9, 2015 — Pop Culture
For the first time since 1976, Marvel's Red Wolf character will be the hero of his own comic book series.
Marvel is releasing a new generation of its line of comics, in which many of their superheroes are getting race or gender makeovers -- for example, the Hulk is now Asian-American and Thor is a woman. The change is being touted as an "all new, all different" update for the legendary comic publisher.
Red Wolf isn't undergoing a transformation, just being revived from his last run as the protagonist of his own series. Since 1976, he has only been featured as a minor character in the Marvel universe. Many comic book fans are excited for the unique situations and adventures that will be inspired by a Native American superhero located in the American Southwest -- two areas that are largely uncharted territory for Marvel.
Marvel is releasing a new generation of its line of comics, in which many of their superheroes are getting race or gender makeovers -- for example, the Hulk is now Asian-American and Thor is a woman. The change is being touted as an "all new, all different" update for the legendary comic publisher.
Red Wolf isn't undergoing a transformation, just being revived from his last run as the protagonist of his own series. Since 1976, he has only been featured as a minor character in the Marvel universe. Many comic book fans are excited for the unique situations and adventures that will be inspired by a Native American superhero located in the American Southwest -- two areas that are largely uncharted territory for Marvel.
Trend Themes
1. Race and Gender Makeovers in Comics - Disruptive innovation opportunity: Exploring new narratives and perspectives through diversifying the superhero lineup.
2. Revival of Underrepresented Superheroes - Disruptive innovation opportunity: Tapping into untapped potential by bringing back forgotten or overlooked characters and refreshing their storylines.
3. Exploring Uncharted Territories in Superhero Stories - Disruptive innovation opportunity: Creating unique situations and adventures by setting stories in unconventional locations and cultures.
Industry Implications
1. Comic Book Publishing - Disruptive innovation opportunity: Addressing the demand for diverse representation and reviving lesser-known characters to attract new readers.
2. Entertainment Media - Disruptive innovation opportunity: Expanding the superhero genre by introducing more diverse protagonists and exploring different storytelling perspectives.
3. Cultural Representation and Diversity - Disruptive innovation opportunity: Promoting inclusivity and representation by showcasing underrepresented cultures and ethnicities in mainstream media.
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