These Varvaglione Red Wine Bottles Offer a More Fashion-Forward Appeal
Malika Renee Butss — November 20, 2015 — Marketing
References: idemdesign.it & lovelypackage
Italian vino brand Varvaglione has recently released a collection of limited-edition red wine. Featuring two different types of red wine, the bottles within this collection feature a very stylish branding style.
Consisting of the Negroamaro del Salento and Primitivo del Salento red wine, these bottles are both precious and unique. With an aim to "dress the bottle like a living object," Varavaglione took inspiration from the fashion industry and analyzed various textiles. Choosing two textures, the Italian label choose a houndstooth design as well as a chevron-esque pattern to coat its bottles. In addition to this, the bottles also come with special gift boxes which matching textiles.
With fashion-forward marketing such as this, Varvaglione is sure to capture the attention of their female target market.
Consisting of the Negroamaro del Salento and Primitivo del Salento red wine, these bottles are both precious and unique. With an aim to "dress the bottle like a living object," Varavaglione took inspiration from the fashion industry and analyzed various textiles. Choosing two textures, the Italian label choose a houndstooth design as well as a chevron-esque pattern to coat its bottles. In addition to this, the bottles also come with special gift boxes which matching textiles.
With fashion-forward marketing such as this, Varvaglione is sure to capture the attention of their female target market.
Trend Themes
1. Limited-edition Wine Collections - Exploring the concept of limited-edition wine collections can create a sense of exclusivity and appeal to wine enthusiasts.
2. Fashion-inspired Branding - Adopting fashion-inspired branding can add a unique and visually appealing element to wine packaging, attracting a wider consumer base.
3. Gender-specific Targeting - Targeting specific genders, such as females, through fashion-forward marketing can help create a niche market and increase brand engagement.
Industry Implications
1. Wine Manufacturing - The wine manufacturing industry can explore the concept of limited-edition wine collections and adopt fashion-inspired branding to differentiate their products in the market.
2. Packaging Design - The packaging design industry can collaborate with wine brands to create visually appealing and fashion-inspired bottle designs, leveraging trends from the fashion industry.
3. Fashion and Luxury Goods - The fashion and luxury goods industry can seek partnerships with wine brands to explore cross-promotion opportunities and expand their target market.
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