Recess Zero Proof Beverages are Boosted by Functional Ingredients
Laura McQuarrie — March 16, 2023 — Lifestyle
References: takearecess & bevindustry
For the first time ever, Recess is venturing into the non-alcohol category with Recess Zero Proof, a line of full-flavored canned craft mocktails. With this new line of drinks, the brand is intent on sharing alcohol-free experiences that shift "replacement to enhancement" so that non-drinkers don't feel that they're lacking. While experiencing all the flavors of popular cocktails without the side effects, consumers will benefit from added functional ingredients and adaptogens.
This line of canned craft mocktails includes varieties like Lime Margarita, Grapefruit Paloma, Watermelon Mojito and Ginger Lime Mule. Thanks to their thoughtfully chosen ingredients, the mocktails deliver an effect that's balanced and uplifting, which aligns with the kind of experiences many Millennials and Gen Z consumers are looking to share with others in social settings.
This line of canned craft mocktails includes varieties like Lime Margarita, Grapefruit Paloma, Watermelon Mojito and Ginger Lime Mule. Thanks to their thoughtfully chosen ingredients, the mocktails deliver an effect that's balanced and uplifting, which aligns with the kind of experiences many Millennials and Gen Z consumers are looking to share with others in social settings.
Trend Themes
1. Functional Ingredient-enhanced Drinks - Opportunity for companies to innovate new drinks by including functional ingredients and adapting to changing consumer preferences towards alcohol alternatives.
2. Zero-proof Beverages - Growing trend for non-alcoholic drinks to replicate flavors and enjoyment of popular cocktails, creating new opportunities for beverage companies to cater towards health conscious consumers.
3. Mocktail Line Expansion - Opportunity for brands to expand their line of zero-proof beverages with new and unique flavors, capturing the market of both alcohol and non-alcohol drinkers looking for functional, healthy and non-alcoholic options.
Industry Implications
1. Beverage Industry - Companies can expand their product line to include zero-proof craft mocktails with functional ingredients to cater to consumers who seek flavorful and healthy drink alternatives.
2. Hospitality Industry - The growing popularity of non-alcoholic, functional mocktails provides an opportunity for bars and restaurants to offer inventive zero-proof options, meeting the changing demands of consumers and expanding the drinks menu to include health-conscious choices.
3. Retail Industry - The demand for non-alcoholic and functional beverages presents an opportunity for retailers to offer a wider range of options, including canned mocktails with high-quality natural ingredients, catering towards consumers who want to create an alcoholic-free bar experience at home.
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