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The Rebel Kitchen Camu Shots Come in Two Options
Michael Hemsworth — January 24, 2025 — Lifestyle
References: rebel-kitchen & foodbev
The Rebel Kitchen Camu Shots are a new series of products from the brand targeted towards consumers looking to boost their immunity in a decidedly delicious way. The health shots come in two size options including individual shots at 60ml each alongside dosing bottles with 420ml inside, which are both formulated with camu camu better sourced from the Amazon rainforest. This gives the shot 351mg of vitamin C in each serving and also comes in an additional option with energy support that includes natural energy derived from vitamin B.
The Rebel Kitchen Camu Shots are headed to Waitrose locations in the UK starting February 5, 2025 with Sainsbury's locations set to start receiving stock in April. The shots come with a recommended price point of £1.95 per shot and £5.95 for the dosing bottle.
The Rebel Kitchen Camu Shots are headed to Waitrose locations in the UK starting February 5, 2025 with Sainsbury's locations set to start receiving stock in April. The shots come with a recommended price point of £1.95 per shot and £5.95 for the dosing bottle.
Trend Themes
1. Superfood Immunity Boosters - The rise of superfood-powered wellness products like camu camu shots highlights the growing consumer interest in natural immune support solutions.
2. Convenient Health Shots - As consumers seek on-the-go wellness solutions, compact and potent health shots are becoming a popular choice for maintaining daily nutrient intake.
3. Amazonian Ingredient Sourcing - The use of Amazon rainforest-sourced ingredients such as camu camu emphasizes a trend toward exotic and sustainable ingredient integration in health products.
Industry Implications
1. Functional Beverage Industry - The expanding market for functional beverages presents opportunities for innovation in health-targeted offerings with unique ingredient combinations.
2. Nutraceuticals Industry - With increasing consumer demand for supplements that offer specific health benefits, the nutraceuticals sector is rapidly integrating superfoods like camu camu into new products.
3. Retail Grocery Industry - As grocery stores like Waitrose and Sainsbury's stock niche health products, there is a growing trend of integrating premium functional foods into mainstream retail channels.
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