Vitaminis Conveniently Support Gut Health & the Immune System
Laura McQuarrie — September 8, 2023 — Lifestyle
References: vitaminisbrand & newhope
Vitaminis are no-added sugar juice shots that support gut health and offer immune support in an easy-to-take form. These compact bottles are packed with purposeful ingredients like Vitamin C and zinc, and probiotics and fiber.
Daily wellness shots are gaining popularity among health-conscious consumers as convenient alternatives to hard-to-swallow capsules and sugary gummies. Concentrated liquid supplements like Vitaminis are favored for their ease of consumption and quick absorption, making it simpler for individuals to incorporate essential nutrients and vitamins into their daily routines while avoiding unnecessary additives or fillers. The exclusion of extraneous ingredients was especially important for founder Leslie Danford, who told New Hope Network, "You have to buck the trend with a lot of partners. Formulators, for example, would send back products full of preservatives, dyes and flavors. They said you have to have these things. I kept pushing them and pushing them until we got back to the vision."
Daily wellness shots are gaining popularity among health-conscious consumers as convenient alternatives to hard-to-swallow capsules and sugary gummies. Concentrated liquid supplements like Vitaminis are favored for their ease of consumption and quick absorption, making it simpler for individuals to incorporate essential nutrients and vitamins into their daily routines while avoiding unnecessary additives or fillers. The exclusion of extraneous ingredients was especially important for founder Leslie Danford, who told New Hope Network, "You have to buck the trend with a lot of partners. Formulators, for example, would send back products full of preservatives, dyes and flavors. They said you have to have these things. I kept pushing them and pushing them until we got back to the vision."
Trend Themes
1. Daily Wellness Shots - Concentrated liquid supplements like Vitaminis are favored for their ease of consumption and quick absorption, making it simpler for individuals to incorporate essential nutrients and vitamins into their daily routines.
2. Convenient Alternatives - Daily wellness shots are gaining popularity as convenient alternatives to hard-to-swallow capsules and sugary gummies among health-conscious consumers.
3. Exclusion of Extraneous Ingredients - The exclusion of unnecessary additives or fillers in Vitaminis is an important aspect for health-conscious consumers looking for clean and purposeful ingredients.
Industry Implications
1. Wellness Supplements - Vitaminis and similar wellness juice shots play a disruptive role in the wellness supplements industry by offering a convenient form of essential nutrients and vitamins without unnecessary additives.
2. Functional Beverages - Daily wellness shots like Vitaminis contribute to the disruption of the functional beverages industry by providing a convenient and health-conscious alternative to sugary energy drinks and other traditional beverages.
3. Nutritional Health - The rise of daily wellness shots reflects a disruptive innovation opportunity in the nutritional health industry by offering a practical and efficient way for individuals to support gut health and obtain essential nutrients.
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