Tulua's Functional Shots Share a Resilient, Kimchi-Derived Probiotic
Laura McQuarrie — February 29, 2024 — Lifestyle
References: drinktulua & newhope
Most wellness shots typically focus on fruit for nutritional value and flavor but Tulua's Functional Kimchi Shots offer a different take that condenses the health benefits of kimchi into a convenient, small-scale format.
Available in varieties like Orange Passionfruit Gut Health and Turmeric Ginger Skin Health, Tulua's Functional Kimchi Shots unite a multi-benefit fiery fermented food with cold-pressed fruit to share a convenient way to uplevel health. The Gut Health variety has been named a finalist in the Natural Products Expo West NEXTY Awards 2024 category for Functional Food or Beverage. The two-ounce Orange Passionfruit Gut Health Kimchi Shot is a standout for being a small yet mighty drink containing a kimchi-derived probiotic that boasts "200 times better gastric survivability than the most common probiotic strain," according to the brand.
Available in varieties like Orange Passionfruit Gut Health and Turmeric Ginger Skin Health, Tulua's Functional Kimchi Shots unite a multi-benefit fiery fermented food with cold-pressed fruit to share a convenient way to uplevel health. The Gut Health variety has been named a finalist in the Natural Products Expo West NEXTY Awards 2024 category for Functional Food or Beverage. The two-ounce Orange Passionfruit Gut Health Kimchi Shot is a standout for being a small yet mighty drink containing a kimchi-derived probiotic that boasts "200 times better gastric survivability than the most common probiotic strain," according to the brand.
Trend Themes
1. Functional Food Innovation - Exploring new formats and ingredient combinations to deliver unique health benefits in convenient ways.
2. Probiotic Beverage Development - Utilizing kimchi-derived probiotics to create functional beverages for gut health support.
3. Wellness Shot Expansion - Expanding the market for wellness shots by introducing kimchi-infused options for varied health concerns.
Industry Implications
1. Health Food and Beverage - Innovating within the health food and beverage industry to create functional products with diverse health benefits.
2. Natural Products - Capitalizing on the trend towards natural products by incorporating probiotics derived from kimchi into offerings.
3. Functional Shot Market - Developing new opportunities within the functional shot market through the introduction of innovative probiotic-rich formulations.
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