The 'Reals' App Encourages Users to Vent Their Everyday Problems
Michael Hemsworth — August 13, 2019 — Lifestyle
References: beta.reals.co & betalist
The 'Reals' app is a new kind of social video network that is focused on a more authentic experience to let users express themselves in a more personal way. The network works by encouraging users to share their struggles through video in a raw, unfiltered way to help share their everyday experiences that could be causing them turmoil or issues. The judgement-free environment will allow users to get their feelings out and connect with others who might be going through similar situations to help one another know they aren't alone in their struggle.
The 'Reals' app comes as a different approach to social networking that focuses on the health and well-being of the users to help them communicate on a more authentic level.
The 'Reals' app comes as a different approach to social networking that focuses on the health and well-being of the users to help them communicate on a more authentic level.
Trend Themes
1. Struggle-sharing Apps - The rise of struggle-sharing apps presents an opportunity for developers to create more authentic social media experiences that focus on mental health and well-being.
2. Authentic Social Networking - The trend towards authentic social networking presents an opportunity for developers to create more judgement-free environments that encourage users to express themselves in a more personal and genuine way.
3. Raw and Unfiltered Video Sharing - The popularity of raw and unfiltered video-sharing presents an opportunity for developers to create social media platforms that prioritize authenticity and genuine communication over highly curated content.
Industry Implications
1. Social Media - The rise of struggle-sharing apps presents an opportunity for the social media industry to pivot towards more authentic experiences that prioritize mental health and well-being.
2. Mental Health and Wellness - The trend towards struggle-sharing apps presents an opportunity for the mental health and wellness industry to create more tools and resources to help people cope with daily struggles.
3. Video and Content Creation - The popularity of raw and unfiltered video-sharing presents an opportunity for the video and content creation industry to develop more tools and technologies to help people create and share more authentic content across social media platforms.
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