Hotels.com Lets You Book a Dumpster "For Your Trash Ex"
Ellen Smith — February 4, 2021 — Marketing
References: ca.hotels
For some, Valentine's Day is nothing but an annoying reminder of heartbreak, and those looking to get back at an ex may find satisfaction in Hotels.com's dumpster-reserving promotion. In lieu of booking a hotel, the humorous marketing scheme invites single people to book a dumpster for their "trash ex". This humorous activation arrives with a fictional booking confirmation that can be shared on social media.
What is most exciting about this fictional reservation, is that it enters participants in a real contest, in which 15 lucky winners will be entered for a $300 Hotels.com gift card. Because of the current climate, the gift card arrives with no expiration date, meaning winners can redeem their stay whenever.
Image Credit: Hotels.com
What is most exciting about this fictional reservation, is that it enters participants in a real contest, in which 15 lucky winners will be entered for a $300 Hotels.com gift card. Because of the current climate, the gift card arrives with no expiration date, meaning winners can redeem their stay whenever.
Image Credit: Hotels.com
Trend Themes
1. Anti-valentine's Day Promotion - Opportunity for companies to create humorous activations and promotions for those not celebrating Valentine's Day.
2. Alternative Booking Options - The option to book something unconventional, like a dumpster, can provide a unique and memorable experience for customers.
3. Real Contest with Fictional Booking - Offering customers a chance to win a prize through a fun and creative contest can help increase brand engagement and awareness.
Industry Implications
1. Hospitality - Hotels and other hospitality companies can benefit from creating unconventional booking experiences in order to attract customers.
2. Marketing and Advertising - Marketing and advertising firms can help companies create creative campaigns that leverage current events, holidays, and cultural moments.
3. Retail and E-commerce - Retail and e-commerce companies can use humorous and unconventional promotions as a way to engage customers and increase brand loyalty.
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