These New Real Good Foods Chicken Products Come in Four Options
Michael Hemsworth — August 5, 2022 — Marketing
References: realgoodfoods & foodbev
These new Real Good Foods chicken products are being launched as an expansion of the brand's frozen food portfolio for consumers to try out now.
The products come in four varieties including Lightly Breaded Strips, Original Lightly Breaded Nuggets, Buffalo Strips and Buffalo Nuggets, which each have three to four-grams of net carbs per serving. The products are 100% grain and gluten-free, and boast 23-grams of protein per serving. The chicken snacks are being launched into Walmart, Giant Eagle, Stop & Shop and Safeway Albertsons locations.
Executive Chairman Bryan Freeman spoke on the new Real Good Foods chicken products saying, "These craveable nuggets and strips are a result of our mission to make our favourite comfort foods more nutritious and improve human health. Our delicious chicken nuggets and strips are made without all the added sugar, carbohydrates, and processed grains found in other food options, and are instead packed with protein and have a limited amount of carbs.”
The products come in four varieties including Lightly Breaded Strips, Original Lightly Breaded Nuggets, Buffalo Strips and Buffalo Nuggets, which each have three to four-grams of net carbs per serving. The products are 100% grain and gluten-free, and boast 23-grams of protein per serving. The chicken snacks are being launched into Walmart, Giant Eagle, Stop & Shop and Safeway Albertsons locations.
Executive Chairman Bryan Freeman spoke on the new Real Good Foods chicken products saying, "These craveable nuggets and strips are a result of our mission to make our favourite comfort foods more nutritious and improve human health. Our delicious chicken nuggets and strips are made without all the added sugar, carbohydrates, and processed grains found in other food options, and are instead packed with protein and have a limited amount of carbs.”
Trend Themes
1. Low-carb Convenience Foods - Brands can capitalize on the trend by developing more low-carb and high-protein snack options to cater to health-conscious consumers’ on-the-go lifestyles.
2. Grain and Gluten-free Products - Companies can invest in developing grain and gluten-free products to cater to consumers with dietary restrictions and preferences.
3. Healthy Comfort Foods - Businesses can explore the opportunity of providing healthy versions of popular comfort foods to make them more appealing to health-conscious consumers.
Industry Implications
1. Frozen Food Industry - Manufacturers can expand their frozen food portfolios by developing healthy, low-carb and high-protein snack options to cater to health-conscious consumers.
2. Retail Industry - Retailers can target consumers who are looking for grain and gluten-free products by stocking their shelves with such offerings from manufacturers.
3. Food Manufacturing Industry - Food manufacturers can consider investing in research and development to create healthy comfort food options that cater to a health-conscious consumer base.
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