These Real Good Foods Frozen Entrees Come in Seven New Options
Michael Hemsworth — August 19, 2021 — Marketing
References: realgoodfoods & foodbev
These new Real Good Foods frozen entrees are launching from the brand in the US market to provide consumers with a simple yet nutritious way to fuel up at lunch or satisfy hunger at dinnertime. The meals come in seven new options including Chicken Enchiladas, Cheese Enchiladas, the Steak Burrito Bowl, the Chicken Burrito Bowl, Marinara Ricotta Cannelloni, Spinach Ricotta Cannelloni and Chicken Alfredo Cannelloni. Each of the frozen meals contain at least 15-grams of protein per serving with some containing as much as 25-grams to make them a satisfying option to try out.
Executive Chairman Bryan Freeman spoke on the launch of the new Real Good Foods frozen entrees saying, "We are delighted with this expansion of approximately 10,000 points of distribution in Kroger stores, and Kroger owned banners. The response to our groundbreaking low carb, high protein microwavable frozen entrées has been remarkable. Consumers, more than ever care about how food makes them feel and understand that entrées loaded with beans and rice and sugar and carbs are not good for you and make it harder to lead a healthy lifestyle.”
Executive Chairman Bryan Freeman spoke on the launch of the new Real Good Foods frozen entrees saying, "We are delighted with this expansion of approximately 10,000 points of distribution in Kroger stores, and Kroger owned banners. The response to our groundbreaking low carb, high protein microwavable frozen entrées has been remarkable. Consumers, more than ever care about how food makes them feel and understand that entrées loaded with beans and rice and sugar and carbs are not good for you and make it harder to lead a healthy lifestyle.”
Trend Themes
1. High Protein Frozen Meals - Companies can tap into the growing demand for high protein meals by creating more nutrition-packed, ready-to-eat options.
2. Microwavable Frozen Meals - Offering microwaveable options for frozen meals presents an opportunity for convenience-driven consumers who prioritize quick and easy meal options.
3. Low Carb Frozen Meals - Creating low carb alternatives to traditional frozen meals can drive sales from health-conscious consumers.
Industry Implications
1. Frozen Food Industry - The frozen food industry can revamp its offerings to cater to the rising demand for healthier, more nutritious frozen meals.
2. Grocery Industry - Grocery stores can appeal to health-conscious shoppers by stocking up on high protein, low-carb, and microwavable frozen meal options.
3. Health and Wellness Industry - The health and wellness industry can leverage the popularity of high protein, low carb, and convenient food options by partnering with food companies to create nutritious frozen meal options.
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