The Enlightened Fruit Infusions Mango + Boost is Functional
Michael Hemsworth — April 29, 2021 — Marketing
References: eatenlightened & foodbev
The Enlightened Fruit Infusions Mango + Boost frozen fruit bar is one of the latest options from the brand that will offer consumers a functional food to choose when looking to satisfy their sweet tooth. The bar will join the existing range of flavors that were launched last summer, and includes real fruit that has been blended with a range of mood-boosting herbs and adaptogens. This includes lemon balm, green tea extract and sage to make the flavorful frozen fruit bars perfect as a functional indulgence consumers can feel good about.
The Enlightened Fruit Infusions Mango + Boost frozen fruit bar has just 50-calories each and 70% less sugar when compared to existing ice pops on the market.
The Enlightened Fruit Infusions Mango + Boost frozen fruit bar has just 50-calories each and 70% less sugar when compared to existing ice pops on the market.
Trend Themes
1. Functional Frozen Treats - An opportunity for companies to create healthy frozen desserts that provide additional functional benefits.
2. Mood-boosting Food - A new trend toward incorporating adaptogens and herbs into food products to provide mood-boosting benefits.
3. Low-calorie Frozen Treats - The rise of healthier, low-calorie alternatives to traditional ice cream and popsicles.
Industry Implications
1. Frozen Desserts - Companies can create healthier frozen desserts by incorporating functional ingredients and reducing sugar.
2. Functional Foods - Opportunities arise for companies to create mood-boosting, functional food products using adaptogens and herbs.
3. Health and Wellness - The health and wellness industry can incorporate mood-boosting food products in their offerings as a way to promote holistic wellness.
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