TSL Offers a Full-Flavor, Lighter Version of Margaritas
Laura McQuarrie — July 29, 2023 — Lifestyle
References: drinktsl & beveragedaily
TSL is a new ready-to-drink brand that creates tequila beverages that are designed to be consumed on the beach, by the barbecue or on a boat. Incidentally, TSL got its start on a boat too and now, Seth Jarabek and James Glover are debuting two products: Tequila Soda Lime and Rosarita. As the friends say, "The Rosarita was a happy accident. We were running low on TSL and had plenty of rosé so we put them together, topped them off with soda."
These ready-to-drink, flavor-first and refreshingly light tequila cocktails specifically speak to luxury consumers and the brand catches the eye of its target consumer with muted colors on its cans that remind of golden hour sunsets in the summer.
These ready-to-drink, flavor-first and refreshingly light tequila cocktails specifically speak to luxury consumers and the brand catches the eye of its target consumer with muted colors on its cans that remind of golden hour sunsets in the summer.
Trend Themes
1. Ready-to-drink Tequila - The growing popularity of ready-to-drink cocktails presents an opportunity for tequila brands to offer convenient and flavorful alternatives to traditional margaritas.
2. Flavor-first Beverages - There is a rising demand for beverages that prioritize bold and unique flavors, opening up opportunities for brands to create innovative and refreshing cocktail options like TSL's Tequila Soda Lime and Rosarita.
3. Luxury Beach Cocktails - By targeting luxury consumers, TSL's light tequila cocktails cater to those looking for high-quality, sophisticated beverages that can be enjoyed on the beach, by the barbecue, or on a boat.
Industry Implications
1. Beverage Manufacturing - The rise of light tequila cocktails calls for beverage manufacturers to explore new recipes and production methods to create refreshing and convenient ready-to-drink options.
2. Alcohol and Spirits - The introduction of flavor-first tequila cocktails presents an opportunity for the alcohol and spirits industry to expand its offerings and tap into the growing market for exciting and unique beverage experiences.
3. Luxury Tourism and Hospitality - Luxury hospitality and tourism businesses can enhance their beverage menus by introducing TSL's light tequila cocktails as an exclusive and sophisticated option for beachside, barbecue, or boating experiences.
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