Happy Thursday's Raspberry Dragonfruit Flavor Entices Gen Z Adults
Laura McQuarrie — March 21, 2025 — Lifestyle
References: drinkhappythursday & morningstar
Gen Z isn’t afraid of bold flavors—in fact, they want brands to go all in with bigger, bolder, and more unexpected taste experiences, and Happy Thursday's newest Spiked Refreshers dropped in a Raspberry Dragonfruit flavor to satisfy adventurous palates.
"As we expand our non-carbonated flavor lineup, we're always dialed into the evolving tastes of our 21+ Gen Z drinkers—especially the bold, new flavors they're craving in the non-carbonated spiked refresher space," said Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company.
Raspberry Dragonfruit gleans from top-selling non-alcoholic refreshers and customer-favorite fruity coffeehouse beverages and delivers 4.4% ABV. This smooth drink is ready to be cracked open to share on-demand refreshment and quench thirst with a burst of tropical flavors.
"As we expand our non-carbonated flavor lineup, we're always dialed into the evolving tastes of our 21+ Gen Z drinkers—especially the bold, new flavors they're craving in the non-carbonated spiked refresher space," said Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company.
Raspberry Dragonfruit gleans from top-selling non-alcoholic refreshers and customer-favorite fruity coffeehouse beverages and delivers 4.4% ABV. This smooth drink is ready to be cracked open to share on-demand refreshment and quench thirst with a burst of tropical flavors.
Trend Themes
1. Bold Flavor Innovations - Beverage companies are embracing the demand for bold and unexpected taste combinations to captivate adventurous consumers.
2. Non-carbonated Spiked Refreshers - The surge in popularity of non-carbonated alcoholic refreshers highlights a shift in consumer preference for smoother drinking experiences.
3. Gen Z Target Marketing - Brands are intensely focusing on the preferences and trends of Gen Z, crafting products that cater to their desire for novelty and adventure.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is innovating with unique flavor profiles and formats to attract a younger, adventurous demographic.
2. Flavor Innovation - The flavor innovation industry is thriving as it taps into the growing consumer appetite for bold, adventurous taste experiences.
3. Market Research - The market research industry plays a pivotal role in uncovering consumer preferences and informing brand strategies focused on emerging generations.
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