Rare & Forever Uses Artificial Intelligence to Identify BGM Hues
Laura McQuarrie — November 10, 2021 — Fashion
References: rareandforever & prnewswire
Natural diamond brand Rare & Forever recently launched a new website that fosters transparency, trust and authenticity and it empowers jewelers to show consumers exactly what they are purchasing. Authorized Rare & Forever retail jewelers can tap into unbiased grading that harnesses the power of artificial intelligence to identify the Brown, Green, and Milky (BGM) hues that devalue a diamond and detract from its overall quality.
Chris Croteau, Vice President Sales and Marketing at Rare and Forever, says "Traditional diamond buying has been mystified by inauthentic sales processes, inaccurate and inconsistent grading reports, and a focus on paper versus beauty and quality." The enhanced website now helps to share a new level of trust that leans into AI's unbiased analysis.
Chris Croteau, Vice President Sales and Marketing at Rare and Forever, says "Traditional diamond buying has been mystified by inauthentic sales processes, inaccurate and inconsistent grading reports, and a focus on paper versus beauty and quality." The enhanced website now helps to share a new level of trust that leans into AI's unbiased analysis.
Trend Themes
1. AI-graded Diamonds - AI-powered diamond grading provides unbiased analysis for greater transparency.
2. Transparent Jewelry Retail - Customer trust is increased through increased diamond transparency.
3. Automated Retail Processes - AI grading and analysis can streamline traditional diamond buying processes.
Industry Implications
1. Jewelry Retail - Using AI-based grading can increase customer trust in diamond purchases.
2. Diamond Mining - AI grading could be applied to diamond mining processes to increase efficiency and transparency.
3. Artificial Intelligence Development - AI-powered grading represents an opportunity to innovate and improve upon grading and analysis processes.
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