J'evar Delivers Fine Jewelry with a Conscience.
Laura McQuarrie — February 7, 2023 — Eco
J'evar is a new purpose-driven fine jewelry brand that creates lab-grown diamonds to offer designs that exude sustainable elegance and transparency. The brand sets itself apart by using Type IIa diamonds, which are deemed the purest type on Earth, and these diamonds boast a color range between D-G and clarity ranging from VVS-VS. According to the brand, that makes the quality of a J'evar diamond "higher than [the] minimum of other fine jewelry luxury brands."
This fine jewelry brand is setting a new precedent by combining heritage-based artisanal craftmanship, advanced technology components and environmentally friendly recycled metals.
The brand's digital store is powered by renewable energy and by design, shipping is carbon-neutral. This level of thoughtfulness is central to the brand's ethos as a provider of Jewelry with a Conscience.
This fine jewelry brand is setting a new precedent by combining heritage-based artisanal craftmanship, advanced technology components and environmentally friendly recycled metals.
The brand's digital store is powered by renewable energy and by design, shipping is carbon-neutral. This level of thoughtfulness is central to the brand's ethos as a provider of Jewelry with a Conscience.
Trend Themes
1. Lab-grown Diamond Jewelry - The trend towards lab-grown diamonds creates opportunities to offer more sustainable and ethical fine jewelry products.
2. Sustainable Luxury - The trend towards purpose-driven luxury brands creates opportunities for combining heritage-based craftmanship and environmentally friendly practices.
3. Transparent Fine Jewelry - The trend towards more transparency in the jewelry industry creates opportunities to offer quality products with clear ethical and environmental standards.
Industry Implications
1. Fine Jewelry - The fine jewelry industry has the opportunity to disrupt traditional practices by incorporating lab-grown diamonds and sustainable materials.
2. Renewable Energy - The renewable energy industry has the opportunity to power digital storefronts and logistics operations for purpose-driven brands.
3. Recycling - The recycling industry has the opportunity to supply sustainable metals to purpose-driven luxury brands.
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