Indomie Tempts People Who Are Observing the Ramadan Fast
Laura McQuarrie — July 9, 2014 — Marketing
Indomie wants its noodles to be the first thing a person partaking in a Ramadan fast goes after when fasting is over. Although the ads don't go as far as temping people with delicious-looking imagery, they may as well have since if you're hungry, your imagination is probably going wild reading these ads.
The cheeky ads make remarks like "Because you're fasting, we won't show a steamy bowl of Indomie crowned with vegetables and a well-roasted chicken thigh." Although the ads sidestep actually showing pictures of the actual noodles themselves, the text is a fun way for the brand to stay relevant during the celebration, even though it's a little cruel.
The ads were developed for Indomie Noodles by the Noah's Ark Communications agency in Nigeria.
The cheeky ads make remarks like "Because you're fasting, we won't show a steamy bowl of Indomie crowned with vegetables and a well-roasted chicken thigh." Although the ads sidestep actually showing pictures of the actual noodles themselves, the text is a fun way for the brand to stay relevant during the celebration, even though it's a little cruel.
The ads were developed for Indomie Noodles by the Noah's Ark Communications agency in Nigeria.
Trend Themes
1. Ramadan Advertising - Opportunity to create advertising campaigns that cater to people observing the Ramadan fast, using clever and humorous messaging.
2. Implied Advertising - Exploring advertising techniques that imply a product or service without actually showing it, relying on the power of imagination to create a lasting impression.
3. Humor in Advertising - Incorporating humor into advertising campaigns as a way to engage and entertain target audiences, while building brand awareness and loyalty.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create advertising campaigns that appeal to people observing religious fasts as well as those looking for post-fast meals.
2. Advertising and Marketing - Innovating new ways to connect with audiences through clever messaging and impactful visuals, while creating lasting impressions and driving sales.
3. Creative Agencies - Opportunity to develop unique and immersive advertising campaigns that captivate audiences and help brands stay relevant in today's competitive marketplace.
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