raiz is a Canadian Brand Offering Low-Sugar Plant-Based Drinks
Riley von Niessen — August 31, 2019 — Lifestyle
References: raiz.theknotgroup
raiz is new Canadian label that specializes in refreshing health drinks that both taste great and boost the immune system at the same time.
The drinks are made with 100% real ingredients, and are completely dairy-free and have absolutely no artificial sweeteners or flavors. Each of the all-natural flavors boasts a variety of plant-based ingredients, and has just 150 calories and only 8 grams of sugar. With each drink full of adaptogens and superfoods, they're ideal for health-conscious consumers to supplement their nutrients throughout the day.
Sofia da Silva, raiz Founder and CEO, explains that the drinks were created "as a healthy on-the-go alternative to the unsustainable highly caffeinated and sugary drinks marketed to consumers that come with energy crashes, artificial ingredients, and high calorie counts."
The drinks are made with 100% real ingredients, and are completely dairy-free and have absolutely no artificial sweeteners or flavors. Each of the all-natural flavors boasts a variety of plant-based ingredients, and has just 150 calories and only 8 grams of sugar. With each drink full of adaptogens and superfoods, they're ideal for health-conscious consumers to supplement their nutrients throughout the day.
Sofia da Silva, raiz Founder and CEO, explains that the drinks were created "as a healthy on-the-go alternative to the unsustainable highly caffeinated and sugary drinks marketed to consumers that come with energy crashes, artificial ingredients, and high calorie counts."
Trend Themes
1. Adaptogenic Superdrinks - Opportunity for brands to create health drinks that combine real ingredients, low sugar, and immunity-boosting adaptogens.
2. Plant-based Ingredients - Rise in demand for drinks featuring plant-based ingredients, offering a natural and nutritious alternative to traditional beverages.
3. Health-conscious Consumers - Growing market of health-conscious consumers looking for convenient, low-calorie, and nutrient-rich options for on-the-go consumption.
Industry Implications
1. Beverage Industry - Opportunity for beverage brands to develop innovative drinks that cater to health-conscious consumers, focusing on adaptogens, plant-based ingredients, and low sugar.
2. Natural Food Industry - Opportunity for natural food brands to expand their product offerings by incorporating adaptogenic superdrinks made with real and plant-based ingredients.
3. Wellness Industry - Opportunity for wellness brands to tap into the growing market of health-conscious consumers by offering convenient and nutritious options, such as adaptogenic superdrinks.
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