Sun-Maid Dedicated a Spooky Destination to Halloween's Scariest Treat
Laura McQuarrie — October 19, 2021 — Marketing
References: foodandwine
There's a new themed haunted house in Merchantville, New Jersey and it was created by Sun-Maid to capture the essence of the scariest Halloween treat: raisins. With the Raisin House, the brand is leaning into the disappointment that trick-or-treaters feel when they get a little box of shriveled grapes.
Sun-Maid's Raisin House is complete with raisin-themed decorations and a "scare corridor" where zombies in red bonnets will give out samples. On Halloween day, the Raisin House will welcome trick-or-treaters to the interactive hand sampling wall, which features a mix of both decorative and real hands.
Outside of the haunted house, the brand will be sending out bonnet-wearing zombies to take part in the town's Halloween Zombie Run. On social media, Sun-Maid is encouraging people to use TikTok to "Tell Me You're the Raisin House Without Telling Me You're The Raisin House."
Sun-Maid's Raisin House is complete with raisin-themed decorations and a "scare corridor" where zombies in red bonnets will give out samples. On Halloween day, the Raisin House will welcome trick-or-treaters to the interactive hand sampling wall, which features a mix of both decorative and real hands.
Outside of the haunted house, the brand will be sending out bonnet-wearing zombies to take part in the town's Halloween Zombie Run. On social media, Sun-Maid is encouraging people to use TikTok to "Tell Me You're the Raisin House Without Telling Me You're The Raisin House."
Trend Themes
1. Brand-themed Haunted Attractions - Creating haunted houses that are branded to specific products and companies can give consumers a unique experience and create buzz around a brand during Halloween season.
2. Interactive Sampling Walls - Installing interactive walls that allow consumers to engage with a product in creative ways can create a memorable experience and improve brand recognition.
3. Social Media Challenges - Creating social media challenges around a product or brand can generate buzz and engage consumers in a fun and interactive way.
Industry Implications
1. Food and Beverage - Food and beverage companies can create innovative Halloween campaigns by incorporating their products into themed events and attractions.
2. Advertising and Marketing - Advertising and marketing firms can develop creative campaigns that take advantage of the Halloween season to promote a brand or product in a unique way.
3. Event Planning and Entertainment - Event planners and entertainment companies can create branded experiences for consumers during Halloween season by incorporating products or themes into haunted houses or other attractions.
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