Coolhaus' EnjoyMINT For All Has a Purple Marshmallow Swirl
Laura McQuarrie — June 8, 2020 — Lifestyle
References: cool.haus & prnewswire
In celebration of Pride Month, Coolhaus is introducing an all-new frozen rainbow dessert that boasts a dairy-free formula so that it can be enjoyed by a wider range of people with certain dietary needs or preferences. The Coolhaus EnjoyMINT For All flavor takes the form of a decadent, dairy-free peppermint treat with chocolate cookie crumbs and a purple marshmallow swirl.
Although Pride celebrations may not be as visible in public as in years past, Coolhaus is inviting people to share their Pride "ice cream" floats on social media when they enjoy the new dessert with added soda, colorful toppings or other ingredients of their choosing. As Natasha Case, Coolhaus CEO and co-founder says, "We go to work every day to make amazing desserts for anyone who craves luxurious treats, but also to bring awareness to equality and love—as an LGBTQ founder, that is core to our mission."
Image Credit: Coolhaus
Although Pride celebrations may not be as visible in public as in years past, Coolhaus is inviting people to share their Pride "ice cream" floats on social media when they enjoy the new dessert with added soda, colorful toppings or other ingredients of their choosing. As Natasha Case, Coolhaus CEO and co-founder says, "We go to work every day to make amazing desserts for anyone who craves luxurious treats, but also to bring awareness to equality and love—as an LGBTQ founder, that is core to our mission."
Image Credit: Coolhaus
Trend Themes
1. Dairy-free Desserts - Disruptive innovation opportunity: Develop new dairy-free dessert options to cater to the growing demand for plant-based and allergen-friendly products.
2. Pride Month Campaigns - Disruptive innovation opportunity: Create marketing campaigns that promote inclusivity and celebrate diversity during Pride Month.
3. Social Media Sharing - Disruptive innovation opportunity: Build interactive social media platforms that encourage users to share their customized dessert creations and engage with the brand.
Industry Implications
1. Frozen Desserts - Disruptive innovation opportunity: Incorporate innovative flavors and textures into frozen desserts to attract a wider customer base.
2. Food Manufacturing - Disruptive innovation opportunity: Develop new manufacturing processes to produce dairy-free desserts that replicate the taste and texture of traditional dairy-based treats.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize data-driven strategies and targeted marketing campaigns to reach diverse and inclusive customer segments.
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