This Brave Robot x Coolhaus Collab Features Perfect Day Protein
Laura McQuarrie — June 8, 2022 — Lifestyle
References: braverobot.co & prnewswire
The Brave Robot x Coolhaus Animal-Free Ice Cream Sandwich spotlights animal-free milk protein made by Perfect Day for an experience that's as indulgent as ever and at the same time, better for the planet. The collab introduces two delicious flavors in the form of Chocolate Chip Cookie Dough and Mint Chocolate Chip, both of which feature rich and creamy (animal-free) ice cream between freshly baked cookies.
While the Chocolate Chip Cookie Dough variety pairs vanilla animal-free ice cream with chunks of cookie dough and chocolate pieces, all within chocolate chip cookies, the Mint Chocolate Chip sandwiches play with creamy mint ice cream and double chocolate cookies.
The ice cream leverages non-animal whey protein from Perfect Day, which is bioidentical to whey from cow's milk and made possible with precision fermentation.
While the Chocolate Chip Cookie Dough variety pairs vanilla animal-free ice cream with chunks of cookie dough and chocolate pieces, all within chocolate chip cookies, the Mint Chocolate Chip sandwiches play with creamy mint ice cream and double chocolate cookies.
The ice cream leverages non-animal whey protein from Perfect Day, which is bioidentical to whey from cow's milk and made possible with precision fermentation.
Trend Themes
1. Animal-free Protein - The use of animal-free protein in food products is a growing trend that could disrupt traditional animal agriculture and provide sustainable and ethical alternatives.
2. Precision Fermentation - Precision fermentation is an emerging trend that has the potential to revolutionize the production of animal-free protein and could be applied to a wide range of industries.
3. Plant-based Desserts - The rise of plant-based diets has led to a trend in creating delicious and indulgent desserts that are free of animal products and cater to a growing demand for ethical and sustainable food options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of using animal-free protein and precision fermentation to create new innovative products and meet the growing demand for sustainable and ethical food options.
2. Agriculture - The agriculture industry will face disruption as the trend towards animal-free protein gains popularity and precision fermentation allows for the production of protein without the need for traditional animal agriculture practices.
3. Biotechnology - The biotechnology industry could capitalize on the trend of precision fermentation to develop new processes for the sustainable and ethical production of a wide range of products, from food to pharmaceuticals.
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