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Colossal All-in-One Complexes

Clean the Sky - Positive Eco Trends & Breakthroughs

Hangzhou Raffles City Tower Houses an Array of Daily Activities

— July 18, 2009 — Art & Design
It appears that a developing (quite rapidly) innovation as a part of the green movement is multi-purpose architecture. Buildings are incorporating all different aspects of life into one single complex.

Dutch designer Ben Van Berkel has unveiled his new plans for a dual-tower, 60-story Raffles City tower in Hangzhou, China. The massive building will host retail spaces, houses, a hotel, and business offices.

Never mind the amount of space you save with the Raffles City Tower; look at the remarkable design.
Trend Themes
1. Multi-purpose Architecture - The growing trend of incorporating all different aspects of life into one single complex creates opportunities for disruptive innovation in the construction and real estate industries.
2. Green Movement - The incorporation of green technologies within these colossal all-in-one complexes offers opportunities for disruptive innovation in the renewable energy and environmental sectors.
3. Vertical Cities - The trend of creating massive vertical cities have opportunities for disruptive innovation in the urban planning and architecture industries.
Industry Implications
1. Construction - The concept of multi-purpose architecture should encourage the construction industry to explore innovative designs for buildings that can cater to multiple needs.
2. Real Estate - The real estate industry can explore creative ways to market multi-purpose buildings to attract buyers who seek convenience and sustainability.
3. Hospitality - Hotels in multi-purpose complexes have the opportunity to offer unique experiences and amenities that cannot be found in traditional hotels, disrupting the hospitality industry.
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