The Radnor Infusions Range is Expanding with Two New Additions
Michael Hemsworth — July 9, 2021 — Marketing
References: radnorhills & conveniencestore
The Radnor Infusions range is being expanded by the brand to offer consumers a new option to try out this summer that doesn't skimp on flavor, while also proving a free-from recipe to enjoy. The drinks now come in the Mango & Pineapple and Blackberry & Pomegranate flavors, which will join the existing flavors that include Raspberry & Black Cherry and Lemon & Mint. The drinks will be packaged in cans that come in four-packs contained in a shelf-ready cardboard covering that's easy to pop into the fridge for cooling.
Managing Director of Radnor William Watkins spoke further on the Radnor Infusions range saying, "We crafted Infusions to target a consumer looking to drink something other than plain water but who didn’t want the additives and calories that come with many sparkling drinks. With Infusions, our customers have a drink that they can enjoy as many times a day as they like without worrying about additives and sugar.”
Managing Director of Radnor William Watkins spoke further on the Radnor Infusions range saying, "We crafted Infusions to target a consumer looking to drink something other than plain water but who didn’t want the additives and calories that come with many sparkling drinks. With Infusions, our customers have a drink that they can enjoy as many times a day as they like without worrying about additives and sugar.”
Trend Themes
1. Infused Sparkling Waters - There is an opportunity for beverage companies to expand on the trend of free-from recipes and offer a wider range of infused sparkling water flavors.
2. Shelf-ready Packaging - There is an opportunity for packaging companies to create more innovative and sustainable shelf-ready cardboard containers for beverage products.
3. Health-conscious Consumers - There is an opportunity for brands to create more products that cater to health-conscious consumers who are looking for low-calorie, low-additive beverage options.
Industry Implications
1. Beverage - The beverage industry can benefit from expanding on the infused sparkling water trend and providing more low-calorie and additive-free options for consumers.
2. Packaging - The packaging industry can benefit from creating more innovative and sustainable shelf-ready cardboard containers for beverage products.
3. Health and Wellness - The health and wellness industry can benefit from developing more products that cater to health-conscious consumers who are looking for low-calorie, low-additive beverage options.
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