The RaboDirect 'Money Tree' Shows Cash Does Grow on Trees
Ryan Hinkson — July 24, 2010 — Marketing
References: marketing-alternatif & neatorama
My parents, like many parents before and after them, always told me, "Money doesn't grow on trees." I can't wait to show my folks the RaboDirect Money Tree.
The Australian bank set up a real-life money tree as a publicity stunt. It's amazing to see how many people actually just walked right by the RaboDirect Money Tree, assuming it was fake. Even those who clued in were extremely calm. I'd have a chainsaw taking off entire branches!
The Australian bank set up a real-life money tree as a publicity stunt. It's amazing to see how many people actually just walked right by the RaboDirect Money Tree, assuming it was fake. Even those who clued in were extremely calm. I'd have a chainsaw taking off entire branches!
Trend Themes
1. Real-life Marketing Stunts - Opportunity for businesses to create unique and attention-grabbing marketing stunts to engage customers.
2. Consumer Engagement - Importance of creating interactive and intriguing experiences to capture the attention of consumers.
3. Perception Vs Reality - Exploiting the gap between perception and reality to surprise and engage consumers.
Industry Implications
1. Banking - Banks can leverage creative marketing tactics to attract and engage customers in innovative ways.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop out-of-the-box campaigns that capture consumer attention.
3. Retail - Retailers can create immersive and interactive experiences to differentiate themselves and attract customers.
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