Dankey Daithankar Designs the QUETZAL Playful Packaging
References: packagingoftheworld
QUETZAL is a dark chocolate product packaged in a design that is inspired by Aztec culture and artwork, rooting back to where chocolate came from. The Aztecs believed that the cacao bean was a heavenly gift to humans from 'Quetzalcoatl,' a feathery serpent god.
The packaging of QUETZAL imitates that concept through an interactive experience where the chocolates are individually packaged and come out of the dragon's mouth. There is a playful element to this design, layering the gold-packaged chocolates on the unwinding tongue of the dragon-shaped box. On the end of the tongue's pull tab, it reads "please pull gently otherwise, I will bite!" The single served dark chocolates are unveiled when the front of the dragon's mouth is opened.
The packaging of QUETZAL imitates that concept through an interactive experience where the chocolates are individually packaged and come out of the dragon's mouth. There is a playful element to this design, layering the gold-packaged chocolates on the unwinding tongue of the dragon-shaped box. On the end of the tongue's pull tab, it reads "please pull gently otherwise, I will bite!" The single served dark chocolates are unveiled when the front of the dragon's mouth is opened.
Trend Themes
1. Aztec-inspired Packaging - Opportunity for brands to create packaging designs that pay homage to ancient cultures and incorporate interactive experiences.
2. Playful Packaging Experiences - Emerging trend of incorporating interactive elements and surprises into product packaging to enhance consumer engagement.
3. Storytelling Packaging - Growing demand for packaging designs that tell a story and create a unique narrative around the brand and its products.
Industry Implications
1. Food & Beverage - Innovative packaging designs in the food and beverage industry can captivate consumers and create memorable experiences.
2. Confectionery - Confectionery brands can leverage playful and interactive packaging designs to differentiate their products in a competitive market.
3. Gifts & Souvenirs - The gifting industry can benefit from packaging designs that combine storytelling and interactivity to create unique and memorable gift experiences.
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