Ambrosia Ready-to-Eat Porridge Pots Come in Three Flavors
Michael Hemsworth — July 16, 2022 — Marketing
References: ambrosia & talkingretail
The Ambrosia Ready-to-eat Porridge Pots are a new range of products from the Premier Foods-owned brand for consumers to choose as a satiating yet convenient option. The porridge product is suitable for being consumed at room temperature or hot for enhanced ease of enjoyment, and comes in three flavors including Original, Raspberry and Golden Syrup. Arriving in the UK, the porridge is priced at £1 per pot.
Brand Director for Desserts at Premier Foods Daniel Jalalpour commented on the new Ambrosia Ready-to-eat Porridge Pots saying, "Porridge has become a hugely popular breakfast choice with consumers, especially over the past 18 months as we have all spent more time at home. We wanted to give retailers the opportunity to offer their shoppers a tasty, convenient version of their favourite breakfast from a trusted brand – perfect for those mornings you’re short on time.”
Brand Director for Desserts at Premier Foods Daniel Jalalpour commented on the new Ambrosia Ready-to-eat Porridge Pots saying, "Porridge has become a hugely popular breakfast choice with consumers, especially over the past 18 months as we have all spent more time at home. We wanted to give retailers the opportunity to offer their shoppers a tasty, convenient version of their favourite breakfast from a trusted brand – perfect for those mornings you’re short on time.”
Trend Themes
1. Ready-to-enjoy Breakfasts - There is an opportunity for food and beverage companies to create more ready-to-enjoy breakfast options that are convenient and satisfying.
2. Innovative Packaging - Packaging companies can develop more sustainable and convenient packaging options that can keep food warm or cold for longer periods of time.
3. Flavor Variety - Food companies can experiment with a wider variety of flavors to give consumers more options to choose from.
Industry Implications
1. Food and Beverage - Food and beverage companies can develop more ready-to-enjoy breakfast options that are convenient and satisfying.
2. Packaging - Packaging companies can develop more sustainable and convenient packaging options that can keep food warm or cold for longer periods of time.
3. Flavoring - Flavoring companies can experiment with a wider variety of flavors to give food companies more options to choose from.
2.6
Score
Popularity
Activity
Freshness
