This 'Pure Gotham' Video Parodies Batman and the Travel Industry
Jason Soy — March 28, 2012 — Pop Culture
If you’ve ever pondered what it would be like to visit Batman’s Gotham City, you aren’t the only one, as demonstrated by this 'Pure Gotham' parody video.
Starting out as what appears to be a standard tourism promo, 'Pure Gotham' depicts a wondrous city evocative of New York. A soothing narration is heard on top of the footage that quickly becomes ironic as the clips being shown are gruesome while the voiceover continues to entice viewers into visiting the fictional city. The video culminates with a shot of Batman’s silhouette atop a building, followed by him clumsily falling to his doom.
Other notable characters hinted at in the 'Pure Gotham' include Joker and Two-Face. It’s as much a satire of the Batman franchise as it is of the advertising used in the tourism industry.
Starting out as what appears to be a standard tourism promo, 'Pure Gotham' depicts a wondrous city evocative of New York. A soothing narration is heard on top of the footage that quickly becomes ironic as the clips being shown are gruesome while the voiceover continues to entice viewers into visiting the fictional city. The video culminates with a shot of Batman’s silhouette atop a building, followed by him clumsily falling to his doom.
Other notable characters hinted at in the 'Pure Gotham' include Joker and Two-Face. It’s as much a satire of the Batman franchise as it is of the advertising used in the tourism industry.
Trend Themes
1. Parody Tourism Videos - Opportunity for creating humorous and satirical tourism videos that poke fun at popular destinations.
2. Dark Tourism - Opportunity to explore the appeal of visiting fictional and dark destinations, inspired by popular culture references.
3. Subversive Marketing - Opportunity to utilize unexpected and ironic advertising strategies to engage and entertain audiences.
Industry Implications
1. Tourism - Opportunity for tourism boards and travel companies to embrace humor and creativity in their promotional campaigns.
2. Entertainment - Opportunity for creative industries to leverage popular franchises and characters to create engaging content and experiences.
3. Marketing and Advertising - Opportunity for marketers to employ subversive, satirical, and unexpected approaches to captivate consumers and stand out in the crowded advertising landscape.
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