'Pupchella' is an LA-Based Festival Dedicated to All Things Canine
Katherine Pendrill — August 18, 2019 — Lifestyle
References: travelandleisure & delish
For those who prefer puppy parades to outdoor concerts, Pupchella is the ultimate destination.
Pupchella is a one-day festival dedicated to all things canine. The event—which draws its name from the iconic Coachella music festival—took place on August 11th at the Paséa Hotel & Spa in Huntington Beach, California. The event started with an "oceanfront human and barky brunch," which included pupaccinos and house-made organic doggy treats for the pooches, and an omelet station for the owners. The brunch was followed by a puppy fashion show, and other fun activities such as doggy crown-making, glitter fur-painted tattoos, and a dog-friendly photo booth.
Organized by the animal rescue organization Vanderpump Dogs, the event also included an adoption center to help stay pups find new homes.
Image Credit: Daniel Barrett.
Pupchella is a one-day festival dedicated to all things canine. The event—which draws its name from the iconic Coachella music festival—took place on August 11th at the Paséa Hotel & Spa in Huntington Beach, California. The event started with an "oceanfront human and barky brunch," which included pupaccinos and house-made organic doggy treats for the pooches, and an omelet station for the owners. The brunch was followed by a puppy fashion show, and other fun activities such as doggy crown-making, glitter fur-painted tattoos, and a dog-friendly photo booth.
Organized by the animal rescue organization Vanderpump Dogs, the event also included an adoption center to help stay pups find new homes.
Image Credit: Daniel Barrett.
Trend Themes
1. Canine-focused Festivals - Disruptive innovation opportunity: Create unique and immersive festivals that cater specifically to dog lovers and their furry companions.
2. Pet Fashion Shows - Disruptive innovation opportunity: Develop fashion shows and events dedicated to showcasing trendy and stylish pet apparel.
3. Dog-friendly Photo Booths - Disruptive innovation opportunity: Design innovative photo booth experiences that are tailored for dogs, allowing them to take cute and memorable pictures.
Industry Implications
1. Event Planning - Disruptive innovation opportunity: Transform the event planning industry by specializing in organizing unique and themed festivals for pet owners.
2. Pet Fashion and Apparel - Disruptive innovation opportunity: Create trendy and fashionable pet clothing brands that cater to pet owners who want their pets to look stylish.
3. Pet Photography and Memories - Disruptive innovation opportunity: Establish a business that offers professional pet photography services and unique ways to capture and preserve memories of pets.
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