Best Dog Day Ever Went Virtual This Year
Ellen Smith — November 24, 2020 — Lifestyle
The Dodo's highly popular pet event, Best Dog Day Ever went virtual this year, offering pet owners tips and tricks for spoiling their furry friends. One silver lining that can be gleamed from the pandemic is the extended bonding time pets have with their owners.
The amount of time people are spending at home set the perfect scene for the Dodo's yearly event, which was described by Lindsay Leaf, Group Nine’s svp of experiential marketing as "creating a day where dogs are front and center and can experience joy." The event was pulled off after the brand leveraged famous dog influencers to invite their followers, while professionals offered information on how to better pamper one's pet, especially during these times.
Image Credit: Group Nine Media
The amount of time people are spending at home set the perfect scene for the Dodo's yearly event, which was described by Lindsay Leaf, Group Nine’s svp of experiential marketing as "creating a day where dogs are front and center and can experience joy." The event was pulled off after the brand leveraged famous dog influencers to invite their followers, while professionals offered information on how to better pamper one's pet, especially during these times.
Image Credit: Group Nine Media
Trend Themes
1. Virtual Pet Events - Creating engaging virtual events for pet owners to connect and learn about pet care.
2. Extended Bonding Time - Leveraging the increased time spent at home to strengthen the bond between pets and owners.
3. Influencer Marketing for Pets - Harnessing the power of famous pet influencers to amplify virtual pet events and reach a wider audience.
Industry Implications
1. Event Management - Opportunity for event management companies to transition to virtual platforms and cater to the pet industry.
2. Pet Care - Providing innovative products and services that enhance the bond between pets and owners during extended periods at home.
3. Influencer Marketing - Creating specialized influencer marketing strategies for the pet industry, collaborating with famous pet influencers to promote products and events.
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