Google Pay Will Now Work With Different Public Transit Cards
Daniel Johnson — October 18, 2019 — Tech
References: pay.google & engadget
Google Pay will now be compatible with a number of different public transit cards, allowing Google Pay users to complete transit purchases using their phones. The new compatibility with public transit cards is the result of a collaboration between Google and Cubic Transportation Systems. Cubic states that the collaboration efforts were intended to reduce operational costs and increase efficiency, for public transportation.
Cubic has not released a full list of which locations can use the new feature. However, the company has previously worked with transportation systems in New York, Vancouver, Los Angeles, London and more.
The Google Pay director of product management, Ambarish Kenghe, spoke in the collaboration, "Ultimately, our goal is to make riding public transit seamless and convenient for as many people as we can."
Image Credit: Business Wire
Cubic has not released a full list of which locations can use the new feature. However, the company has previously worked with transportation systems in New York, Vancouver, Los Angeles, London and more.
The Google Pay director of product management, Ambarish Kenghe, spoke in the collaboration, "Ultimately, our goal is to make riding public transit seamless and convenient for as many people as we can."
Image Credit: Business Wire
Trend Themes
1. Contactless Transit Payments - The trend of using mobile devices to pay for public transit fares is accelerating, creating opportunities for technology companies to collaborate with transit operators and payment providers.
2. Partnerships Between Tech and Transit Companies - The trend of collaboration between tech companies and transit operators to streamline payment processing is disrupting the public transit industry and creating new opportunities for innovative payment solutions.
3. Efficient Transit Payment Processing - The trend of leveraging technology to streamline public transit payment processing is creating opportunities for companies to improve efficiency, reduce costs, and enhance the user experience.
Industry Implications
1. Public Transportation - The public transportation industry has an opportunity to modernize and simplify the payment process by partnering with technology companies and payment providers.
2. Mobile Payments - The mobile payments industry is poised to benefit as more transit operators adopt contactless payment solutions, creating new use cases for mobile payment apps and services.
3. Payment Processing - The payment processing industry has an opportunity to develop innovative and efficient solutions for transit operators as the trend towards contactless payments for public transit grows.
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