Niles + Chaz Supports Mixed Textured Hair with Clean, Nourishing Formulas
Laura McQuarrie — June 19, 2024 — Fashion
References: nilesandchaz & fashionunited.uk
Niles + Chaz is a vegan, organic, cruelty-free, nut-free, and veggie- and fruit-packed haircare line for children of mixed heritage. The brand is introducing itself to the world with four SKUs and nourishing formulas fueled by more than 90% naturally derived ingredients.
The brand's debut products include a curl detangler and enhancer, styling gel cream, a curl-reviving spray and a pre-shampoo treatment to support the scalp. All of these clean haircare products aim to empower young girls and boys to embrace their unique curls and care for them beautifully with wholesome ingredients like flaxseed oil, marshmallow extract and okra.
Founded by parents Mike Colter and his wife Iva—a former major Hollywood studio senior executive—Niles + Chaz gets its name from their daughters, who are also co-founders and active participants in the brand.
The brand's debut products include a curl detangler and enhancer, styling gel cream, a curl-reviving spray and a pre-shampoo treatment to support the scalp. All of these clean haircare products aim to empower young girls and boys to embrace their unique curls and care for them beautifully with wholesome ingredients like flaxseed oil, marshmallow extract and okra.
Founded by parents Mike Colter and his wife Iva—a former major Hollywood studio senior executive—Niles + Chaz gets its name from their daughters, who are also co-founders and active participants in the brand.
Trend Themes
1. Ethical-beauty Products - The rise of ethical beauty products highlights the shift towards cruelty-free, vegan, and organic ingredients in children's haircare.
2. Personalized-haircare Solutions - Personalized haircare solutions cater to the unique needs of mixed-textured hair, offering specialized treatments like curl enhancers and scalp pre-shampoo treatments.
3. Ingredient Transparency - Ingredient transparency in beauty products increases consumer trust, with brands prominently featuring naturally derived ingredients and avoiding common allergens.
Industry Implications
1. Children's Haircare - The children's haircare industry is expanding its offerings to include products specifically designed for mixed-textured hair and free-from harmful chemicals.
2. Vegan Beauty - Vegan beauty continues to grow as brands introduce plant-based, cruelty-free options for conscious consumers seeking ethical products.
3. Natural Ingredients - The natural ingredients industry sees increased innovation as more brands incorporate botanical extracts and nutrient-rich natural elements into their formulations.
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