Protek Surveillance Set Up Famous Items Exposed on an Outdoor Ad
Peter Vallas — June 16, 2011 — Marketing
References: blog.havas-tunisie & scaryideas
Protek surveillance is a company in Tunisia that specializes in security systems for both business and residential. Recently they have noticed that mostly only the corporate world uses their products and the awareness for residential is very low.
Protek surveillance teamed up with advertising agency Havas, Tunisia in an effort to get the attention of homeowners interested in security systems from Protek surveillance. Havas took three very expensive and important objects and places them onto billboards free for the taking. The items including a famous rockstar's guitar, a vase and a painting. The only catch were that two surveillance cameras were set up on top of the billboard watching the items every second. No one dared to take the items as they knew they were being closely watched.
Protek surveillance teamed up with advertising agency Havas, Tunisia in an effort to get the attention of homeowners interested in security systems from Protek surveillance. Havas took three very expensive and important objects and places them onto billboards free for the taking. The items including a famous rockstar's guitar, a vase and a painting. The only catch were that two surveillance cameras were set up on top of the billboard watching the items every second. No one dared to take the items as they knew they were being closely watched.
Trend Themes
1. Increased Residential Security - Opportunity to develop innovative security systems specifically targeting homeowners.
2. Collaboration Between Security and Advertising - Potential for creative partnerships between security companies and advertising agencies to raise awareness and engage consumers.
3. Surveillance Integration in Outdoor Advertising - Opportunity to incorporate surveillance technology into billboards for enhanced security and consumer engagement.
Industry Implications
1. Home Security Systems - Developing advanced security solutions tailored for residential use.
2. Advertising - Exploring new ways to integrate security technology into creative advertising campaigns.
3. Surveillance Technology - Expanding the use of surveillance systems beyond traditional applications to include outdoor advertising.
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