Quest Nutrition's Protein Chips Are a Satisfying, Healthy Way to Indulge
Laura McQuarrie — July 29, 2014 — Lifestyle
References: questnutrition & brandeating
With its Protein Chips, Quest Nutrition is on a mission to reverse the notion that you can't eat potato chips if you also go to the gym. In fact, the protein-packed baked potato chips are one of the few the only chips that you can eat without any worry, since each bag contains a whopping 21 grams of protein instead of mountains of carbs.
The protein in the chips comes from a mix of whey and milk-based proteins and come in flavors like Sea Salt, Barbecue and Cheddar & Sour Cream. Instead of snacking on a protein bar, these chips offer a healthy alternative to a other chewy snacks that are full of protein, plus they deliver that satisfying crunch that's usually only found in a bag of greasy potato chips.
The protein in the chips comes from a mix of whey and milk-based proteins and come in flavors like Sea Salt, Barbecue and Cheddar & Sour Cream. Instead of snacking on a protein bar, these chips offer a healthy alternative to a other chewy snacks that are full of protein, plus they deliver that satisfying crunch that's usually only found in a bag of greasy potato chips.
Trend Themes
1. Protein-rich Snacks - The trend of protein-packed snacks presents an opportunity for companies to innovate and create new alternatives to traditional high-carb snacks.
2. Healthy Indulgences - The trend of creating healthier versions of indulgent foods, such as protein chips, opens up opportunities for companies to cater to health-conscious consumers who still want flavorful snacks.
3. Craving Satisfying Crunch - The trend of delivering crunchy snacks that satisfy cravings without compromising on nutrition provides an opportunity for food companies to develop innovative and tasty snack options.
Industry Implications
1. Snack Food Industry - The snack food industry can take advantage of the protein chips trend by developing and marketing protein-rich snack options that appeal to health-conscious consumers.
2. Health and Fitness Industry - The health and fitness industry can incorporate protein chips into their offerings to provide customers with convenient, high-protein snack options that align with their fitness goals.
3. Food Manufacturing Industry - The food manufacturing industry can explore innovative production techniques and ingredients to produce more protein-packed snack options, capitalizing on the growing demand for healthier indulgences.
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