Jennifer Anniston & Vital Proteins Created Protein and Collagen Bars
Laura McQuarrie — May 9, 2022 — Lifestyle
References: vitalproteins & prnewswire
Jennifer Anniston collaborated with Vital Proteins on its all-new protein and collagen bars, which feature handpicked ingredients and flavors. These anytime bars can be found in varieties like Peanut Butter Fudge, Cold Brew Coffee, and Dark Chocolate Coconut, all of which come in at under 200 calories.
The Ever Moment is Vital campaign introducing the new protein and collagen bars takes the form of a mixed-media scrapbook of film, photography and never-before-seen photos that tell the story of Aniston's wellness journey and how her daily routine with Vital Proteins. These products and the campaign are poised to resonate with consumers who are focused on their own health and wellness efforts, no matter what small gestures they make every day.
The Ever Moment is Vital campaign introducing the new protein and collagen bars takes the form of a mixed-media scrapbook of film, photography and never-before-seen photos that tell the story of Aniston's wellness journey and how her daily routine with Vital Proteins. These products and the campaign are poised to resonate with consumers who are focused on their own health and wellness efforts, no matter what small gestures they make every day.
Trend Themes
1. Functional Beauty Bars - The collaboration of Jennifer Anniston and Vital Proteins showcases the potential of food-based beauty products.
2. Protein and Collagen Bars - Innovative food companies are producing healthy and convenient bars packed with functional ingredients to cater to busy consumers.
3. Wellness Campaigns - Mixed-media campaigns, like the Ever Moment is Vital campaign, are gaining popularity as a way to connect with consumers who prioritize their wellness.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create functional beauty products using wholesome ingredients, tapping into consumers' desire for healthy and natural products.
2. Fitness and Nutrition - The fitness and nutrition industry can collaborate with food companies to offer personalized nutrition plans that include functional food products for each client's specific needs.
3. Marketing and Advertising - The marketing and advertising industry can develop innovative mixed-media campaigns that tell authentic stories, connecting brands with audiences who prioritize wellness and healthy lifestyles.
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