This Ad Rmeinds Men of the Dangers of Prostate Cancer
Ellen Smith — May 23, 2019 — Marketing
References: prostatecanceruk.org & adweek
Every 45 seconds, a man dies of prostate cancer. In an effort to rewrite this narrative, Prostate Cancer UK released a stunningly emotional commercial that celebrates men, while highlighting those who are lost far too early to the disease.
The campaign's video is comprised largely of at-home videos, that include cellphone clips of simple moments, and viral videos that had a global reach. Some of the viral footage in the commercial includes the wheelchair-bound man at a Coldplay concert in Dublin, who was hoisted above the audience by concert go-ers. Another powerful moment included in the commercial was filmed at the London marathon, when a runner stopped to help a struggling athlete make it across the finish line.
The remainder of the ad is filled with simple moments like a same-sex couple sharing a kiss, or a father and his son painting a fence together.
The campaign's video is comprised largely of at-home videos, that include cellphone clips of simple moments, and viral videos that had a global reach. Some of the viral footage in the commercial includes the wheelchair-bound man at a Coldplay concert in Dublin, who was hoisted above the audience by concert go-ers. Another powerful moment included in the commercial was filmed at the London marathon, when a runner stopped to help a struggling athlete make it across the finish line.
The remainder of the ad is filled with simple moments like a same-sex couple sharing a kiss, or a father and his son painting a fence together.
Trend Themes
1. Emotional Cancer Awareness Ads - Opportunity for brands to create impactful and emotional advertisements that bring awareness to cancer.
2. User-generated Content in Advertising - Potential for brands to incorporate user-generated content to convey authentic and relatable messages about cancer.
3. Promoting Inclusivity in Commercials - Chance for brands to showcase diverse representations of relationships and families affected by cancer in their advertisements.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create impactful campaigns for cancer awareness.
2. Healthcare - Potential for healthcare organizations to collaborate with ad agencies to spread awareness about cancer and promote early detection.
3. Film and Entertainment - Chance for film and entertainment industry professionals to produce documentaries or short films that shine a spotlight on the impact of cancer on individuals and families.
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