This UK-Based Campaign Aims to Promote Literacy Across the Globe
Katherine Pendrill — February 24, 2016 — Marketing
References: projectliteracy & fastcocreate
'Project Literacy' is a UK-based campaign that aims to promote literacy by showing how the issue impacts other global crises. While illiteracy may seem like a standalone issue, the problem actually impacts many other global challenges. This campaign seeks to raise awareness about the need to combat illiteracy across the globe.
'Project Literacy' is a campaign that consists of an A to Z list of global problems that are worsened by the inability to read. The 'Alphabet of Illiteracy' includes 26 different sculptures, each of which depict a different world problem such as AIDS, infant mortality and drug abuse. The sculptures are featured in an online film, as well as several print ads and outdoor posters. The goal of the ads is to raise awareness about the issue and promote literacy around the world.
'Project Literacy' is a campaign that consists of an A to Z list of global problems that are worsened by the inability to read. The 'Alphabet of Illiteracy' includes 26 different sculptures, each of which depict a different world problem such as AIDS, infant mortality and drug abuse. The sculptures are featured in an online film, as well as several print ads and outdoor posters. The goal of the ads is to raise awareness about the issue and promote literacy around the world.
Trend Themes
1. Digital Literacy - Disruptive innovation opportunity: Developing digital literacy programs to address the growing need for technological skills in a digital-dependent world.
2. Literacy for Sustainable Development - Disruptive innovation opportunity: Creating literacy programs that integrate sustainable development concepts to empower individuals and communities to address environmental and social challenges.
3. Mobile Learning - Disruptive innovation opportunity: Implementing mobile learning platforms and apps to provide accessible and interactive literacy education to underserved populations.
Industry Implications
1. Education Technology - Disruptive innovation opportunity: Developing innovative edtech solutions that combine literacy development with interactive learning experiences and personalization.
2. Nonprofit Organizations - Disruptive innovation opportunity: Leveraging technology and partnerships to scale up literacy programs and reach marginalized populations in a cost-effective and impactful manner.
3. Publishing and Media - Disruptive innovation opportunity: Collaborating with literacy campaigns to create engaging and informative content that promotes literacy and raises awareness about global challenges.
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