The Dizzying Site is for Dyslexia Canada's It’s Hard to Read Campaign
Ellen Smith — January 29, 2021 — Social Good
References: itshardtoread.org & adweek
In an effort to raise awareness for children living with Dyslexia, the non profit Dyslexia Canada, has released a campaign dubbed "It's Hard to Read" which offers insights into the neurological condition.
Roughly 15 - 20% of children are diagnosed with Dyslexia, and while the resources are out there to support them through education, there's a gap in public knowledge. To help people understand what it is like to live with the condition, Dyslexia Canada partnered with agency Dentsumcgarrybowen to create a dizzying website. The site features jumbled letters a background that contrasts the font, making for a confusing reading experience that's similar to how those living with the learning disorder interpret words and phrases.
Image Credit: Dyslexia Canada
Roughly 15 - 20% of children are diagnosed with Dyslexia, and while the resources are out there to support them through education, there's a gap in public knowledge. To help people understand what it is like to live with the condition, Dyslexia Canada partnered with agency Dentsumcgarrybowen to create a dizzying website. The site features jumbled letters a background that contrasts the font, making for a confusing reading experience that's similar to how those living with the learning disorder interpret words and phrases.
Image Credit: Dyslexia Canada
Trend Themes
1. Dyslexia Awareness Campaigns - Organizations are increasing their efforts to raise awareness and educate the public about Dyslexia.
2. Neurodiversity Acceptance - The movement towards accepting and accommodating differences in neurological functioning is gaining traction.
3. Accessible Web Design - Web designers are exploring new ways to make websites accessible for individuals with learning disorders like Dyslexia.
Industry Implications
1. Education - Educational institutions can take advantage of these awareness campaigns and work towards creating inclusive learning environments.
2. Non-profit - Non-profit organizations that focus on supporting individuals with learning disorders can use these campaigns and websites to connect with a wider audience.
3. Web Design - Web designers can tap into the need for accessible web design by exploring new technologies and design approaches.
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