The Promise Cold Brew Teas are Crafted with Quality in Mind
Michael Hemsworth — May 20, 2020 — Marketing
References: promisebeverages & bevnet
The new Promise Cold Brew Teas have been launched by the brand as a range of brewed refreshments for consumers seeking out a premium product that is smooth and even sustainable. The product is crafted in small batches using high-quality ingredients like premium tea leaves and stevia for sweetness without any artificial components in the mix. The drinks come in two flavor options to choose from including Slightly Sweet Island Mango and Unsweet African Hibiscus.
Marketing Manager at Promise Beverages Cristina Itze spoke on the new Promise Cold Brew Teas saying, "We have a passion to bring our consumers premium-quality refreshing beverages, made with responsibly-sourced ingredients. Using premium ingredients and a cold brew process, we’re able to bring an all-natural, delicious and refreshing tea to the market, paired with a social mission close to our hearts. Ultimately, Promise Cold Brew Teas were born from our desire to provide a healthy beverage option that would enable us to aid in solving the water crisis and we’re incredibly excited to share this mission and product with consumers.”
Marketing Manager at Promise Beverages Cristina Itze spoke on the new Promise Cold Brew Teas saying, "We have a passion to bring our consumers premium-quality refreshing beverages, made with responsibly-sourced ingredients. Using premium ingredients and a cold brew process, we’re able to bring an all-natural, delicious and refreshing tea to the market, paired with a social mission close to our hearts. Ultimately, Promise Cold Brew Teas were born from our desire to provide a healthy beverage option that would enable us to aid in solving the water crisis and we’re incredibly excited to share this mission and product with consumers.”
Trend Themes
1. Small Batch Cold Teas - Opportunity for small batch cold tea brands to cater to consumers seeking premium, sustainable, and natural beverages.
2. Premium Ingredients - Disruptive innovation opportunity for brands using high-quality ingredients like premium tea leaves and stevia for healthier and more flavorful cold tea options.
3. Sustainable Beverages - Opportunity for brands that offer sustainable and responsibly-sourced cold brew teas to meet consumer demand for environmentally-friendly products.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity for beverage manufacturers to create new lines of small batch cold brew teas using premium ingredients and sustainable practices.
2. Health and Wellness - Opportunity for health and wellness industry to incorporate premium, all-natural cold brew teas into their product offerings for health-conscious consumers.
3. Sustainability - Opportunity for sustainability-focused brands to introduce cold brew teas that are sourced responsibly and contribute to solving environmental issues like the water crisis.
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