Tekni-Plex’s Permeable 'Sniff Seal' Offers Shoppers a Sensory Experience
Laura McQuarrie — October 24, 2018 — Lifestyle
References: tekni-plex & foodandwine
When it comes to food and beverage packaging, product seals are first and foremost associated with preserving freshness and preventing tampering but Tekni-Plex's Sniff Seal specifically helps shoppers have sensory experiences with packaged goods, without compromising their quality.
In the same way that food brands strategically use packaging to provide a glimpse of the product inside—and at the same time, maximize product appeal, build trust with consumers and improve their perception of a product—the Sniff Seal offers a sensory experience, but with the nose rather than the eyes.
The Sniff Seal takes the form of a permeable seal, which has the potential to help consumers discover a product's unique aroma without having to remove any parts of the packaging before making a purchase.
In the same way that food brands strategically use packaging to provide a glimpse of the product inside—and at the same time, maximize product appeal, build trust with consumers and improve their perception of a product—the Sniff Seal offers a sensory experience, but with the nose rather than the eyes.
The Sniff Seal takes the form of a permeable seal, which has the potential to help consumers discover a product's unique aroma without having to remove any parts of the packaging before making a purchase.
Trend Themes
1. Sensory Packaging - Packaging that engages consumers' senses, such as smell, to enhance the product experience.
2. Permeable Seals - Seals that allow the aroma of a product to be experienced without opening the package.
3. Consumer Trust - Building trust with consumers by offering sensory experiences that enhance their perception of a product.
Industry Implications
1. Food Packaging - Innovative packaging solutions that maximize freshness and engage consumers' senses.
2. Beverage Packaging - Packaging innovations that provide a sensory experience and build consumer trust.
3. Fragrance Industry - Developing scent technologies that can be integrated into product packaging to enhance the sensory experience.
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