The Archroma Cartaseal VWAF Barrier Coating Protects Packaging
Michael Hemsworth — March 17, 2022 — Marketing
The Archroma Cartaseal VWAF barrier coating has been launched by the specialty chemicals company as a solution for odor-free packaging applications that will help with keeping containers protected from food-sourced substances. The packaging application is intended to prevent oils, grease, water and water vapor from transferring from food to the exterior of the packaging. This makes the barrier ideal for sandwich wedge boxes, pizza boxes, fast food packaging, fresh vegetables and general supermarket packaging.
Head the Competence Centre for Chemicals at Archroma Andy Bell commented on the Archroma Cartaseal VWAF barrier coating, saying, "Consumers and regulators are increasingly attentive to how products are made, and rightfully so. It is our responsibility as an industry to develop and convert to technologies that reduce our impact on the environment and on people’s health. That is exactly what we at Archroma do, with innovations like Cartaseal VWAF. Because it’s our nature.”
Head the Competence Centre for Chemicals at Archroma Andy Bell commented on the Archroma Cartaseal VWAF barrier coating, saying, "Consumers and regulators are increasingly attentive to how products are made, and rightfully so. It is our responsibility as an industry to develop and convert to technologies that reduce our impact on the environment and on people’s health. That is exactly what we at Archroma do, with innovations like Cartaseal VWAF. Because it’s our nature.”
Trend Themes
1. Food Packaging Barrier Coatings - There is an opportunity to develop new barrier coating technologies that protect the packaging and prevent contaminants from transferring to food.
2. Odor-free Packaging Applications - New packaging solutions that prevent odor transfer and keep food smelling fresh present opportunities for innovation in the food packaging industry.
3. Sustainable Packaging Materials - As consumers become more attentive to sustainability and environmental impact, there is a growing opportunity to develop more eco-friendly and sustainable packaging materials.
Industry Implications
1. Food Packaging Industry - The food packaging industry can explore the use of new barrier coatings and sustainable materials to optimize product protection and reduce environmental impact.
2. Chemical Industry - The chemical industry can focus on developing new technologies and materials that benefit the food packaging sector, while reducing environmental impact and promoting sustainability.
3. Fast Food Industry - The fast food industry can benefit from odor-free packaging applications that promote food freshness and prevent cross-contamination.
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