Allsteel's Experience Center Breaks the Mold
Kalin Ned — July 19, 2023 — Art & Design
References: allsteeloffice & dezeen
A workplace furniture showroom designed by Partners by Design is seeking to reimagine the ways things are done in the industry. Located in Chicago's Fulton Market district, the Allsteel showroom brings the spotlight onto the brand's product offerings while also enhancing visitors with eye-catching "architectural features" and engaging experiences.
Dubbed the 'Experience Center,' Allsteel's new workplace furniture showroom measures 24,000 square feet and features over 150 products from various brands. The offerings are arranged as functional workspace concepts that are meant to signal emerging work behaviors. Emphasizing education, inspiration, and collaboration, Allsteel's Experience Center gives visitors access to micro-collaborative spaces, an executive retreat area, a cafe, an open-concept lounge, and a lab for testing products and materials.
Image Credit: Allsteel
Dubbed the 'Experience Center,' Allsteel's new workplace furniture showroom measures 24,000 square feet and features over 150 products from various brands. The offerings are arranged as functional workspace concepts that are meant to signal emerging work behaviors. Emphasizing education, inspiration, and collaboration, Allsteel's Experience Center gives visitors access to micro-collaborative spaces, an executive retreat area, a cafe, an open-concept lounge, and a lab for testing products and materials.
Image Credit: Allsteel
Trend Themes
1. Experience-focused Workplace Furniture Showrooms - Disruptive innovation opportunity: Create interactive, immersive showroom experiences to showcase workplace furniture products.
2. Architectural Features in Showroom Design - Disruptive innovation opportunity: Incorporate eye-catching architectural elements to enhance the showroom experience and captivate visitors.
3. Functional Workspace Concepts as Product Signaling - Disruptive innovation opportunity: Present workplace furniture as part of functional workspace concepts that align with emerging work behaviors.
Industry Implications
1. Workplace Furniture - Disruptive innovation opportunity: Innovate the design and functionality of workplace furniture to meet the changing needs and behaviors of modern workers.
2. Interior Design - Disruptive innovation opportunity: Rethink showroom design by incorporating elements of interior design that create immersive and engaging experiences.
3. Product Testing and Materials - Disruptive innovation opportunity: Develop cutting-edge labs and facilities for testing and exploring new workplace furniture products and materials.
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