Pringles is Petitioning to Name a Spider After its Brand
Colin Smith — June 30, 2022 — Marketing
References: pringles & prnewswire
Pringles has launched a new campaign alongside a petition to rename the 'Kidney Garden Spider' to the 'Pringles Spider.' This is because the body of the spider resembles the Pringles brand logo almost identically. The spider has dark black markings that resemble the eyes, eyebrows, and mustache of the face on the Pringles logo.
Pringles launched a dedicated webpage for the campaign that has a bit of information on the Kidney Garden Spider as well as links to the Pringles petition and a link to a Pringles Spider adoption page. The adoption page allows users to view a gallery of different spiders with a brief biography, choose one to adopt, and download an adoption certificate for that specific spider. It is important to note that this feature is free.
With the petition, Pringles hopes to persuade the arachnid community to officially acknowledge the name of the Kidney Garden Spider as the 'Pringles Spider' going forward. The company will also give away large amounts of Pringles in celebration if the spider is officially renamed.
Image Credit: Pringles, Kellogg co
Pringles launched a dedicated webpage for the campaign that has a bit of information on the Kidney Garden Spider as well as links to the Pringles petition and a link to a Pringles Spider adoption page. The adoption page allows users to view a gallery of different spiders with a brief biography, choose one to adopt, and download an adoption certificate for that specific spider. It is important to note that this feature is free.
With the petition, Pringles hopes to persuade the arachnid community to officially acknowledge the name of the Kidney Garden Spider as the 'Pringles Spider' going forward. The company will also give away large amounts of Pringles in celebration if the spider is officially renamed.
Image Credit: Pringles, Kellogg co
Trend Themes
1. Brand-name Wildlife Species - Opportunity to leverage brand recognition by petitioning to rename wildlife species after company products or logos.
2. Petition Campaigns for Branding - Opportunity to increase brand awareness and engagement by launching viral petition campaigns for branding-related purposes.
3. Brand Synergy with Nature Conservation - Opportunity to build brand synergy and promote nature conservation by associating company products or logos with different wildlife species.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on naming wildlife species after their products to increase brand exposure and engagement.
2. Petition and Social Media - Opportunities for petition and social media companies to provide innovative solutions for brands looking to launch viral petition campaigns.
3. Wildlife and Conservation - Wildlife and conservation organizations can collaborate with brands to promote nature conservation and sustainability through wildlife-related branding initiatives.
7
Score
Popularity
Activity
Freshness
