Dan Aykroyd’s Crystal Head Vodka Unveiled its Third Expression—Onyx
Grace Mahas — September 30, 2020 — Marketing
References: crystalheadvodka
Crystal Head Vodka, the premium, multi-award winning vodka brand beloved for its signature skull bottle, recently launched its third expression, Crystal Head Onyx. The new addition is the brand's first commercially available agave-based vodka that boasts a smooth flavor profile with hints of fresh green grass, nuanced white pepper, and notes of citrus.
Dan Aykroyd, Crystal Head Vodka Founder, actor, and musician, commented on the new launch, stating: "Creativity is at the heart of everything we do. We love to push boundaries and strive to introduce consumers to cutting edge products that create excitement. With Onyx, we wanted to make an innovative liquid, an agave-based vodka, with an equally imaginative bottle to match. Onyx is unlike anything you have tasted before - it drinks like vodka but has the nuances of Blue Weber agave.”
The new Cyrstal Head Onyx Vodka is available in750 ml for $55 at select retailers.
Image Credit: Crystal Head
Dan Aykroyd, Crystal Head Vodka Founder, actor, and musician, commented on the new launch, stating: "Creativity is at the heart of everything we do. We love to push boundaries and strive to introduce consumers to cutting edge products that create excitement. With Onyx, we wanted to make an innovative liquid, an agave-based vodka, with an equally imaginative bottle to match. Onyx is unlike anything you have tasted before - it drinks like vodka but has the nuances of Blue Weber agave.”
The new Cyrstal Head Onyx Vodka is available in750 ml for $55 at select retailers.
Image Credit: Crystal Head
Trend Themes
1. Agave-based Vodkas - Disruptive innovation opportunity: Explore the market potential for agave-based vodkas as a unique and flavorful alternative to traditional grain-based spirits.
2. Novel Flavor Profiles - Disruptive innovation opportunity: Develop innovative flavor profiles for vodkas that incorporate elements of fresh green grass, white pepper, and citrus to cater to adventurous consumers.
3. Imaginative Packaging - Disruptive innovation opportunity: Design imaginative and eye-catching packaging for vodka bottles that can stand out on store shelves and attract consumers with their unique aesthetic.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Innovate within the alcoholic beverages industry by offering agave-based vodkas to tap into the growing demand for unique and premium spirits.
2. Beverage Packaging - Disruptive innovation opportunity: Explore new packaging designs and materials for vodka bottles that can enhance the brand image and appeal to consumers seeking a visually distinctive product.
3. Flavor Innovation - Disruptive innovation opportunity: Collaborate with mixologists and experts to create innovative flavor profiles for vodkas, leveraging ingredients that add complexity and uniqueness to the spirit.
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