Kroger Launches Its Extensive 'Fresh for Everyone' Ad Campaign
Daniel Johnson — November 18, 2019 — Marketing
References: kroger & marketingdive
Kroger is launching its 'Fresh for Everyone' ad campaign, which was developed alongside the company's ad agency, DDB. The new campaign will highlight new brand content while keeping the existing names of the company. Kroger's 'Fresh for Everyone' campaign will be launched across a number of different mediums including billboards, social media, podcasts, TV broadcasts, music streaming and more. The company will also start a promotion where it will eliminate its grocery pickup fee in certain areas until January 1st.
DDB spoke on the new campaign and said that it attempts to showcase inclusive and uplifting content. Joe Grieshaber, the senior vice president of merchandising for Kroger stated that the animation in the campaign will help the company be distinct.
Image Credit: Kroger
DDB spoke on the new campaign and said that it attempts to showcase inclusive and uplifting content. Joe Grieshaber, the senior vice president of merchandising for Kroger stated that the animation in the campaign will help the company be distinct.
Image Credit: Kroger
Trend Themes
1. Animated Ad Campaigns - Using animation in advertising campaigns can help companies create distinct and engaging content.
2. Multi-channel Advertising - Promoting campaigns across various mediums allows for wider audience reach and brand exposure.
3. Inclusive Content Marketing - Creating inclusive and uplifting content in advertising campaigns can resonate with diverse audiences.
Industry Implications
1. Supermarkets - Supermarkets can leverage animated ad campaigns to attract and engage customers, improving brand recognition and loyalty.
2. Advertising Agencies - Advertising agencies can explore the opportunity of incorporating animation in campaigns to offer unique and compelling creative solutions to their clients.
3. Digital Marketing - Incorporating animation in multi-channel advertising campaigns can enhance digital marketing strategies, capturing attention and driving customer engagement.
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