The Kroger Freshgiving Meal Feeds 10 for Less Than $5 Each
Michael Hemsworth — November 15, 2023 — Lifestyle
References: kroger & storebrands
The Kroger Freshgiving meal is a cost-conscious basket being launched by the grocer to provide consumers with a way to enjoy a complete Thanksgiving meal without breaking the bank. The meal packs an array of Thanksgiving meal staples and offers enough for 10 people with the per-person price coming in at less than $5. The kit comes with a variety of Kroger private label products alongside name brand options and is expected to be a great option for cost-conscious shoppers, but also those seeking out an all-in-one way to create a high-quality meal.
Chairman and CEO Rodney McMullen spoke on the Kroger Freshgiving meal saying, "No matter how families gather, Kroger's Thanksgiving is Fresh for Everyone. This year, we are bringing more to the table for less, with a holiday basket that gives thanks no matter what your traditions are. Food connects us all."
Chairman and CEO Rodney McMullen spoke on the Kroger Freshgiving meal saying, "No matter how families gather, Kroger's Thanksgiving is Fresh for Everyone. This year, we are bringing more to the table for less, with a holiday basket that gives thanks no matter what your traditions are. Food connects us all."
Trend Themes
1. Cost-conscious Meal Kits - The Kroger Freshgiving meal offers a complete Thanksgiving meal at a budget-friendly price, providing an opportunity for other retailers to develop cost-conscious meal kits for various occasions.
2. All-in-one Meal Solutions - The launch of the Kroger Freshgiving meal showcases the demand for convenient meal solutions that include everything needed for a high-quality meal, presenting an opportunity for other companies to create similar all-in-one meal packages.
3. Value-driven Holiday Offerings - The success of the Kroger Freshgiving meal highlights the market potential for value-driven holiday offerings, encouraging other businesses to develop affordable and high-quality products for festive occasions.
Industry Implications
1. Grocery Retail - The Kroger Freshgiving meal demonstrates an opportunity for grocery retailers to capitalize on the demand for affordable and convenient meal options by offering their own cost-conscious meal kits.
2. Meal Kit Delivery - The launch of the Kroger Freshgiving meal indicates a potential expansion opportunity for meal kit delivery services to tap into the holiday market by providing all-in-one meal solutions for consumers.
3. Food Packaging and Private Label - The success of the Kroger Freshgiving meal suggests an opportunity for companies in the food packaging and private label industry to develop high-quality, value-driven holiday offerings for other retailers to distribute.
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