Insomnia Cookies and Marvel Partnered to Celebrate Agatha All Along
Michael Hemsworth — September 25, 2024 — Lifestyle
References: insomniacookies & snackandbakery
Insomnia Cookies and Marvel have announced a new partnership that will see the former brand serving up some sweet treats for avid fans to pick up in celebration of the release of the TV show Agatha All Along on Disney+.
The new menu items include the limited-edition Bewitched Blueberry Swirl Classic and the Bewitched Cookie'Witch, which will only be on offer through October 6, 2024. The Bewitched Blueberry Swirl Classic cookie has blueberry and sugar cookie doughs blended together, while the Bewitched Cookie’Witch has two Double Chocolate Chunk cookies sandwiched with two scoops of Dreamweaver ice cream.
The new menu items from the Insomnia Cookies and Marvel partnership can be enjoyed in-store, ordered online for pickup or even local delivery where applicable.
Image Credit: Insomnia Cookies
The new menu items include the limited-edition Bewitched Blueberry Swirl Classic and the Bewitched Cookie'Witch, which will only be on offer through October 6, 2024. The Bewitched Blueberry Swirl Classic cookie has blueberry and sugar cookie doughs blended together, while the Bewitched Cookie’Witch has two Double Chocolate Chunk cookies sandwiched with two scoops of Dreamweaver ice cream.
The new menu items from the Insomnia Cookies and Marvel partnership can be enjoyed in-store, ordered online for pickup or even local delivery where applicable.
Image Credit: Insomnia Cookies
Trend Themes
1. Limited-edition Menu Items - Exclusive and time-sensitive offerings create a heightened sense of urgency and consumer engagement.
2. Fictional Character-themed Food - Combining popular media franchises with food creates unique marketing opportunities and brand synergy.
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Industry Implications
1. Food and Beverage - Specialty and themed food items drive experiential dining and diversify product offerings.
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3. E-commerce - Online ordering systems and delivery services streamline the consumer purchasing journey and expand customer bases.
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